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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
At Podcast Movement in August, we tailored our presentation to podcast creators, particularly independent producers engaged in the hard work of building audiences one listener at a time. At the Podcast Futures conference on October 19 at the NAB Show, we focused on the commercial inventory within podcasts. We began our podcast work with a…
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We’ll get the answers we’ve always gotten and make the same decisions we’ve always made. When more stations could afford to budget for annual perceptual studies, that every-year repetition allowed the stations to eliminate questions that didn’t yield actionable answers – and allowed additional explorations into new territory. Today, many of the studies that get…
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Last week I laid out marketing options for stations that are just getting their budget approvals as the fall book is underway. I also had the chance to video chat last week with NuVoodoo marketing guru Mike O’Connor about the newest additions to our marketing arsenal. A recording of that session is available on YouTube.…
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There’s a LOT going on right now. Which means there’s plenty to weigh on people’s minds. And hopefully, we’ve all found ways to cope with the stress and anxiety that comes with worry. But with all the different current issues on the local, state, national and global stages happening, we were curious, “What do people…
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With the heart of the holiday shopping season still a couple of months away, NuVoodoo interviewed 350 adults 18+ nationwide about their expectations as they may be in the early stages of considering their purchases. We wanted to get an idea of how consumers imagine their shopping this holiday season as they face higher prices,…
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