As mentioned last week, we extended the deadline to enter the RADIO’s GOT TALENT competition until this Thursday, January 26. As of this writing there’s still time for talent to enter their best material for the chance to win their share of the $10,000 that Benztown has put in the vault. We already have hundreds…

Working on screens for callout and library tests with clients this week found us deep in the weeds with ratings in those markets. It reminded us of the importance of ignoring share numbers when making decisions. Focus instead on ratings and AQH persons. Shares always add to 100, but they don’t show you how many…

As we’re getting ready to field NuVoodoo Ratings Prospects Study 21, we’re reminded of a finding from the last study showing that bad songs can cause as many tuneouts as commercials. We saw this both among the total sample and the smaller subset who would be the ones most likely to show up in a…

The last trip of 2022 took us to Hollywood for a client’s year-end meetings. Through years of business travel, we’ve run the gamut from great hotels to dumps, but never in those years has a hotel room closet been remarkable. Until now. The picture probably doesn’t do the experience justice, but upon opening the closet…

“It doesn’t get any better than this.” When I began the eulogy for my dad with those words eight years ago, when he was 95, I could feel my cousins cringe. WHAT IS SHE GOING TO SAY NOW? As it turned out, while I didn’t create a fantasy father for the funeral, the theme of…