Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Social media and content sharing

A Case for Organic Social Media Marketing

By Krystin McKee

It’s no secret that managing social media is time-consuming. And with the ever-changing algorithms prioritizing the placement of paid content, it can be hard to break through the noise and make it into newsfeeds in the first place. So why bother with organic (non-paid) social media? Why not take the ads-only approach? Establishing an organic…

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NuVoodoo Client Spotlight: MiiR

By Roger Malinowski

Marketing and advertising are ultimately about selling goods and services. But when those goods do good in the world, well…we can’t think of anything more satisfying. In this issue’s “Client Spotlight”, we present our client, MiiR, makers of premium stainless-steel vessels for coffee, beer, wine, and food. Nuvoodoo became a proud partner to MiiR at…

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Six Things Listeners Love About Podcasts (and Four That Make Them Crazy)

By Leigh Jacobs

The world’s largest podcast conference is happening this week in Dallas and NuVoodoo will be there. On Thursday morning, Carolyn Gilbert, Jeri Fields, and I will be presenting at Podcast Movement. When we committed to a title for the presentation months ago, we committed to “Seven Things Listeners Love About Podcasts (and Three That Make…

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Are Bad Songs as Bad as Commercials?

By Leigh Jacobs

NuVoodoo marketing guru PJ Kling and I put the wraps on a series of free webinars entitled “The Wearable Wolf is Coming” a week or so ago. The webinars mined insights from a sample of nearly 5,500 14-54’s across all PPM markets. If you missed the webinar, you’ll find a recording at nuvoodoo.com/webinars. In the…

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young businesswoman with cash money

What RPS 20 Says About Radio Station Contests

By Leigh Jacobs

PJ Kling, Jake Hoefnagel, and I present the last of three live webinars showing the data from the latest NuVoodoo Ratings Prospects Study this Wednesday, August 3 at 2 PM EDT. It’s our 20th twice-annual study focused on ratings-likely respondents across PPM markets updated this June. Grab a spot at nuvoodoo.com/webinars so you can ask…

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