The first of three live webinars to present the data from NuVoodoo’s latest Ratings Prospects Study is set for Tuesday, July 19 at 1 PM EDT – with additional sessions scheduled for Monday, July 25, and Wednesday, August 3. Reserve your spot now at nuvoodoo.com/webinars. It’s our 20th twice-annual study focused on ratings-likely respondents across…

Nielsen says it’s turning over as many as 75% of the legacy PPM meters by year’s end and replacing them with their new wearable meters. So, NuVoodoo upped the sample on its summer RPS (Ratings Prospects Study) from our typical sample of over 3,000 respondents to a massive sample of nearly fifty-five hundred. We did…

With Nielsen set to replace as much as 75% of the PPM panel with new wearable meters by year’s end (and the remainder changing over in 2023), NuVoodoo went BIG on the sample for RPS (Ratings Prospects Study) 20 just out of the field. We wanted to make sure we’d have enough respondents to dive…

Despite having launched hundreds of websites over the years, it’s still possible for us to get geeked about certain projects, especially if we’re talking about outer space. The Hipsetter Group is an agency in South Florida that represents NASA Astronauts as they move into fields beyond the final frontier. They came to us with a…

Selling directly to consumers involves knowing your audience, where they are, what they care about, and even where they view and remember ads.  With super-intelligent tools available on many social and advertising platforms, and the help of data, algorithms and AI, the options are almost endless. But when it comes to selling to brands, agencies, and…