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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
Among the measures in the annual UN-sponsored World Happiness Report released last week are three questions used to quantify positive emotions. They use questions about experiencing (1) laughter and (2) enjoyment during the previous day, and a question about learning or doing something interesting during the previous day. As I read those questions, I thought…
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Standing in the grocery store line the other day, I overheard a conversation between a father and teenage son about a guy who bought two pizzas with 10,000 Bitcoins back in 2010. At the time, 10K in Bitcoin was only worth about $40. According to the son, if the man had just kept those 10,000…
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Earlier this year NuVoodoo Ratings Prospects Study 19 turned up the finding that among weekly podcast listeners, the most common thing to be doing while listening to podcasts is … driving. More than any other podcast statistic in the data, this one stands out. Podcasts are making their way into the car – of course…
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Podcasting is becoming a big business with a low barrier for entry that can pay handsome rewards to creators with solid content and strategy. Nearly half of the total sample in the NuVoodoo January 2022 Digital Media Study are now using podcasts on a weekly basis. Our sample includes interviews with 3,298 persons, ages 14…
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Many years ago, a fine radio researcher observed, “Narrow focus yields broad results.” At the time this was said, the researcher was trying to convince the GM of a station to limit the demo of the study under discussion to adults 25-54, rather than persons 12+. Decades later we sometimes see music test screens that…
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