Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Fiesta Hermosa 2021 Hybrid Event Labor Day Weekend 2021

By Roger Malinowski

For 50 years, “Fiesta” has been filling Hermosa Beach, California’s streets with art, music, and fun. Fiesta de las Artes, as it was originally named, celebrated artisan culture, and welcomed visitors from all over to the beach to shop and enjoy local art. For more than a decade, Fiesta has been known as Southern California’s…

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Blurred crowd of people in modern interior during event

Deeper Delta Data: Station Events

By Leigh Jacobs

We updated our information on vaccinations and event attendance with a NuVoodoo Quick Turn Study of 1,854 adults 18-64 nationwide, balanced by age, gender and geography, fielded September 9-10, 2021. In this snapshot, 47% of the sample is fully vaccinated and a 57% majority is at least partially vaccinated – and 38% are vaccination resistant…

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Crowd of people at festival

Delta Fall Events Update

By Leigh Jacobs

We wanted to update our information on vaccinations and event attendance in light of the recent full FDA approval of the Pfizer-BioNTech COVID-19 Vaccine and as cases continue to surge with the Delta variant (and as arguments about masking and vaccinations continue). The research we’re showing here is brand new: 1,854 adults 18-64 nationwide, balanced…

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Celebrating Young Man With Mobile Phone Winning Prize And Showered With Gold Confetti In Studio

Need to Plan a Last-Minute Contest?

By Leigh Jacobs

Hopefully your contest and promotions plans are locked and loaded for the ratings period that starts on September 16. But with budgets stretched tight after last year and many businesses reassessing fall plans in light of the Delta variant, maybe you’ve just gotten approval to move forward. So, we thought it was a good time…

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The silhouettes of concert crowd in front of bright stage lights

Are You Ready for Fall Events? Are Consumers Ready?

By Leigh Jacobs

NuVoodoo started collecting public concern about the coronavirus pandemic in early March 2020 – and we’re committed to monitoring reactions to issues throughout this wild on-going ride. With vaccinations pacing well in May and June, employers made plans to re-populate offices, families made plans for vacations and gatherings and concert venues, movie theaters and sports…

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