Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Businesswoman talking on the phone in car.

Music Station On-Air Talent: Bank Tellers of the Music Biz?

By Leigh Jacobs

Carolyn was chatting recently with a neighbor who observed that she avoids using the supermarket self-checkout lane because she doesn’t want to put the checkers out of work. Of course, as Carolyn points out, that same neighbor uses ATM’s rather than going to the bank and uses Google to find phone numbers rather than calling…

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Party!

You’re Hosting a Party on September 16!

By Leigh Jacobs

You’re throwing a grand party on September 16. Parties on Thursdays are unusual – hopefully people will take notice. If you program or manage a radio station in the US, September 16 starts the Fall book for both PPM and Diary markets. You’re probably hoping that something north of one person in six in your…

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Is Your Playlist Ready for the Fall Book?

By Leigh Jacobs

The fall book starts September 16, meaning there’s still time to order a fresh library test to impact the book. We’re seeing some interesting movement in song rankings in the NuVoodoo OMT’s (Online Music Tests) that have come back so far this summer. In a number of cases, titles that had been pushed out of…

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People are vaccinating against COVID-19.

A Reboot the Commute Update: The Delta Variant

By Leigh Jacobs

We launched the webinar presentations of NuVoodoo Ratings Prospects Study 18 last week. Sessions continue this week and wrap up in early August. Register for the remaining session that works best for you at nuvoodoo.com/webinars: Tuesday, July 27 at 12 Noon EDT Thursday, July 29 at 2 PM EDT Wednesday, August 4 at 3 PM…

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Gray cute fluffy kitty cat sitting in an Amazon Prime parcel delivery cardboard box

In The kNOW: Retail Holidays Offer ‘Prime’ Opportunity

By Jeri Fields

Prime Day has come and gone; early this year. And this year, in particular, we noticed other retailers jumping in and riding the Prime Day coattails. There were articles galore discussing the competing Prime Day deals from Walmart, Target and more. And we were curious to know how these other retailers might fare on a…

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