Ever since the start of Pumpkin Spice Season, previously known as “Fall”, many people are thinking about the holidays and what 2021 will hold for gatherings, shopping, travel and gift-giving. With what is already a significant uptick in online purchases, and the questions surrounding supply and shipping, NuVoodoo wanted to know how soon should brands…

You probably saw the data from Nielsen last week indicating that commuting to work is getting closer to pre-pandemic levels. We’re hearing about companies that paused back-to-workplace plans to deal with the Delta variant now moving forward with employees coming back to the office. In short, the workday commute in a number of markets is…

Last week we noted that Facebook’s whistleblower testimony and recent service outage might have an impact on trust for that platform and co-owned Instagram, so we were going back in the field with another NuVoodoo Quick-Turn Study. The question we needed wanted to answer for our clients was whether or not they should to avoid…

Last week we showed results from a NuVoodoo Quick-Turn Study fielded September 17-19 including the opinions of 1,966 adults 18-64 nationwide, balanced by age, gender and geography. The study was prompted by Apple’s moves to increase consumer privacy and our concern this might significantly hurt our ability to use location-based targeting as a strategy for…

The NuVoodoo marketing team was more than a little concerned that Apple’s aggressive moves to increase consumer privacy might significantly hurt our ability to use location-based targeting as a strategy for our clients. So, we conducted a NuVoodoo Quick-Turn Study. This one includes 1,966 adults 18-64 nationwide, balanced by age, gender and geography, fielded September…