Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Coronavirus: Getting Back to Normal Yet?

By Leigh Jacobs

On the positive side, we’re seeing the lowest levels of extreme concern about the coronavirus in our on-going NuVoodoo tracking that we’ve seen since mid-March. The three-day snapshot shown here from June 8-11 puts extreme concern at just 32% overall – though as high as 48% in the Northeast and as low as 22% in…

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Coronavirus: Getting Back to Normal Yet?

By Leigh Jacobs

On the positive side, we’re seeing the lowest levels of extreme concern about the coronavirus in our on-going NuVoodoo tracking that we’ve seen since mid-March. The three-day snapshot shown here from June 8-11 puts extreme concern at just 32% overall – though as high as 48% in the Northeast and as low as 22% in…

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What Listeners Expect from Radio in the Wake of George Floyd Protests

By Leigh Jacobs

Extreme concern about the coronavirus has backed off its 50% highs seen in April and May and is now hovering around 35% – and should continue to decline, absent new outbreaks. And now the nation is gripped with new concerns arising from protests in the wake of the killing of George Floyd. A two-day sample…

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Good News for Radio

By Russ Gilbert

Today’s jobs report from the Bureau of Labor Statistics is a very hopeful sign for radio. Wall Street analysts had expected a decline of 8.3 million jobs and anticipated an unemployment level 19.5% for the month of May. Instead, nonfarm payrolls actually rose by 2.5 million and the unemployment rate fell to 13.3%. Much of…

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Coronavirus Updates: Still Necessary?

By Leigh Jacobs

NuVoodoo has been tracking concern about the coronavirus for nearly three months. We’ve watched extreme concern dip below 40% since the start of the Memorial Day weekend – and hope it will be able to continue to ease back. Looking at data from 7 days ending May 27, we see overall concern across the nation…

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