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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
The first installment of the NuVoodoo Fall webinar series, based on our new Ratings Prospects Study 14, kicks off on July 24 (with additional sessions on July 31 and August 5). This new study was fielded last month and represents the opinions of over 3,000 respondents ages 14-54 from across all PPM markets. We’re starting…
Read MoreFor music test samples, the axiom, “narrow focus yields broad results,” holds true when administered wisely. The sample sizes typically used for music testing mean there isn’t sufficient sample to populate reliable sub-samples for more than two or three demo breakouts. In most cases, an age range of 10 to 15 years is ideal. Single-gender…
Read MoreIt’s already July. By week’s end, the Fourth of July will be behind us and vacations will kick into high gear as we try to find some family time before kids head back to school and radio stations compete for the fall ratings period starting on September 12. It’s inevitable that much of the spare…
Read MoreI’m hip deep in data from NuVoodoo Ratings Prospects Study 14, so I’m glad that our fearless leader, Carolyn Gilbert, has something to share this week: Dr. John Owens of the University of Cincinnati and I collaborated on a project to research how current college students majoring in media and communications and radio professionals perceive…
Read MoreFirst, our congrats to Tom Gjerdrum of Midwest Communications and Armando Rivera for being winners of $100 and $20 respectively in the Instant Win Game that was a part of the interactive webinar we completed last week. We’re practicing what we preach to radio stations about celebrating winners (to push back on the perception that…
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