What can respondents tell you about songs? Keep in mind, they’re respondents – by definition they’ll respond to anything you ask them. People who think a question is irritating or meaningless or confusing often end up becoming non-respondents. But, those who keep giving answers to questions, even if those answers are not very meaningful, are…

Valuable data will tell you which songs are familiar and which songs people really like. From there, it’s up to expert programmers to make decisions using experience and intuition.

Eight things that will happen if you replace your auditorium music test (AMT) with a NuVoodoo Online Music Test (OMT): You’ll get a full sample, every time. We never have low samples because of traffic jams or bad weather or anything else. We keep interviewing until your sample is perfect. Our JerkFinder™ software screens out…

You get better data, from respondents who are in a more natural, comfortable setting. No group dynamics. No concerns about going to an unfamiliar hotel setting at night.

Last week we showed the percentages of listeners who hold on to the belief that most radio station contests are rigged (about three in eight among the ratings-likely respondents in our sample of over 3000 respondents). We wrote about how that headwind can diminish contest participation and blunt the possible ratings lift that you’re counting…