NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
A few managers and programmers continue to deny that Pandora and its peers are competitors for radio. We’re wondering how many quarter hours they need to lose to these new sources before they begin treating them as competition. Not that many years ago in our work with television stations we’d encounter station managers who didn’t…Read More
When we asked consumers in our NuVoodoo 2016 Ratings Prospects Study how much time they spend with FM or AM radio and Pandora, stack up those who listen at least an hour a day – and then sift the results by household income (abbreviated “HHI” here), the results are sobering. Among the highest earners in…Read More
Thirty or more years ago, radio stations asked listeners to do all sorts of things to enter contests – and, if the prizes were sufficiently enticing, enough people participated that radio stations never thought twice about promo copy that went something like, “All you have to do to win is …” and then go on…Read More
Years ago music research was a secret weapon for stations in larger markets. Those early music tests were often counter-intuitive for programmers – this can’t be right, a song that’s a big hit has terrible scores … a stiff has great scores. Stations that took the information to heart and used it to re-engineer their…Read More
How do music radio stations and morning shows fare against Social Media when it comes to importance in daily lives of consumers? When we asked over 2100 respondents across all PPM markets in the most recent NuVoodoo Ratings Prospect Study, the results were drawn across generational lines. With any 25+ demo slice, their favorite music…Read More