Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Snapchat: The Fastest Growing Social Channel Among Likely Ratings Respondents

By Leigh Jacobs

Snapchat can be an incredibly potent weapon for stations this fall.

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Are You Attending Podcast Movement?

By Leigh Jacobs

Thursday sees NuVoodoo again on stage with Steve Goldstein of Amplifi Media, this time at Podcast Movement in Anaheim (11 AM Pacific, in case you’re attending the convention). Back in March, Carolyn presented results of a NuVoodoo podcast listening study at the Talk Show Boot Camp along with Steve. It’s a massive study, starting from…

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Who Should be in Your Music Test Sample?

By Leigh Jacobs

Music testing isn’t about getting high test scores. It’s about using the available science to artfully construct a playlist and manage music scheduling to use one programming stream to keep the widest-possible portion of listeners satisfied.

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Are You Having a Party?

By Leigh Jacobs

We like parties in part because we like shared experiences. That bond, being able to talk to someone else about the shared experience is important.

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How Many Songs Are Listeners Exposed To?

By Leigh Jacobs

With more stations playing fewer titles, accurate and regular music testing becomes more important than ever.

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