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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
When it comes to branding, many radio stations continue to rely on describing their music mixes or their market rank. That made sense when consumers’ primary listening choices were the stations on their FM radio. The most important thing then wasn’t getting the consumer to listen to the radio; the most important thing was ensuring…
Read MoreLast week we wrote that broadcast radio operators need to spend more time strategizing how to build listening with consumers who are in danger of straying beyond the dial – even while continuing to employ tactics to try to increase share of their station at the expense of competing stations in the market, i.e., business…
Read MoreEvery NuVoodoo perceptual study questionnaire is custom; written from the beginning to address the specific concerns that caused the client to engage us. There are, however, those go-to questions that we often insert to have a way to look at one study compared to others. Even before we opened the doors at NuVoodoo at the…
Read MorePart of the NuVoodoo talk, “The Battle of the Sexes Among Radio’s Exes,” at the Worldwide Radio Summit in Hollywood a few weeks ago dealt with podcasting. Leaning on data from two proprietary studies, our latest Ratings Prospects Study, comprising nearly 5,700 respondents, and our Nationwide Podcast Study, comprising nearly 3,000 respondents, we showed that…
Read MoreAs we noted last week, NuVoodoo showed a deeper dive into data from our most recent Ratings Prospects Study while at the Worldwide Radio Summit in Hollywood. Our talk, “The Battle of the Sexes Among Radio’s Exes” showed that the percentages of consumers using non-broadcast radio options – and the TSL they’re giving to these…
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