These ratings likelies are more attuned to radio and happier with the stations they listen to, compared to the overall sample. It’s one more reason we love ratings participants.

What can respondents tell you about songs? Keep in mind, they’re respondents – by definition they’ll respond to anything you ask them. People who think a question is irritating or meaningless or confusing often end up becoming non-respondents. But, those who keep giving answers to questions, even if those answers are not very meaningful, are…

Valuable data will tell you which songs are familiar and which songs people really like. From there, it’s up to expert programmers to make decisions using experience and intuition.

Eight things that will happen if you replace your auditorium music test (AMT) with a NuVoodoo Online Music Test (OMT): You’ll get a full sample, every time. We never have low samples because of traffic jams or bad weather or anything else. We keep interviewing until your sample is perfect. Our JerkFinder™ software screens out…

You get better data, from respondents who are in a more natural, comfortable setting. No group dynamics. No concerns about going to an unfamiliar hotel setting at night.