Last week we showed the percentages of listeners who hold on to the belief that most radio station contests are rigged (about three in eight among the ratings-likely respondents in our sample of over 3000 respondents). We wrote about how that headwind can diminish contest participation and blunt the possible ratings lift that you’re counting…

It’s critical to plan where and how you’re going to try to get listeners to register.

Our best practice: keep the information you require for your contest entries at a minimum.

While these ideas won’t take the place of describing what it is your station does for listeners, they can be powerful add-ons that connect with listeners and bring them together while setting your station apart from your competition.

Attending WWRS this year? Come say hello!