Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Music Station Positioning in Today’s Political Climate

By Leigh Jacobs

While these ideas won’t take the place of describing what it is your station does for listeners, they can be powerful add-ons that connect with listeners and bring them together while setting your station apart from your competition.

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A Game Show at an Industry Event?!

By Jake Hofnagel

Attending WWRS this year? Come say hello!

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Contesting, Prizing & Radiothons

By Leigh Jacobs

In the search for ways to differentiate stations from Spotify and Pandora playlists, the local community service angle can be very potent.

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How’s Your Contest IQ?

By Leigh Jacobs

We asked, “Which of these sources would you expect to be good at helping you discover music you do not know, but fits your taste?”

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NuVoodoo Webinar 1: Last Chance – Smart Speakers and Smart Marketing

By Leigh Jacobs

Meanwhile, we’re putting in the finishing touches on the second webinar in our series, the NuVoodoo 2019 Contesting Guide. This webinar will also deliver fresh data from our most recent Ratings Prospects Study fielded in January. But this time, we’ll be drilling down on contest prizes, contest mechanisms, the information to ask for in contest entries and perceptions that radio station contests are fake.

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