It’s critical to plan where and how you’re going to try to get listeners to register.

Our best practice: keep the information you require for your contest entries at a minimum.

While these ideas won’t take the place of describing what it is your station does for listeners, they can be powerful add-ons that connect with listeners and bring them together while setting your station apart from your competition.

Attending WWRS this year? Come say hello!

In the search for ways to differentiate stations from Spotify and Pandora playlists, the local community service angle can be very potent.