Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Moneyball: Banana Ball Reminds Radio …

Leigh Jacobs / April 21, 2025

Paradise by the Dashboard Light? How In-Car Audio Preferences Vary by Generation

Short Form Video: How Advertisers Can Turn NuVoodoo’s New Research Insights Into Practical Action

Moneyball: Make Your Content Sizzle

Moneyball: Ca$h is King, but Fun is Infectious

New Data: Short Form Video Explodes in Popularity

Advertising Effectiveness Part 2: How NuVoodoo’s Marketing Team Helps Clients Take Action on Results from Its 2025 Consumer Media Study

Lessons of the Liver List

By Leigh Jacobs

Notifying people in a database about programming they’re interested in or a promotion or event they might enjoy (liver night?) is what we do with databases.

The Auditorium Music Test: May it Rest in Peace

By Leigh Jacobs

Decades of AMT’s have left us with war stories to fill a book, but technology has rendered the methodology obsolete.

Data-Driven Marketing: Steroids for Great Programming

By Leigh Jacobs

NuVoodoo’s Performance-Enhancing Digital Campaigns can help you find likely ratings participants and direct listening in your favor.

Who Says Radio Stations Are Playing What They Want When They Tune In?

By Leigh Jacobs

Agree or disagree: The radio stations you listen to are usually playing what you want when you tune in.

True/False: Payola is Alive & Well

By Leigh Jacobs

Our digital era forces us to think critically about the service we provide for listeners. What makes our station(s) and our business great for listeners?