NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
NuVoodoo will be showing off its latest study concerning the listening habits of Millennials this Thursday, April 14, at Worldwide Radio Summit 2016 in Hollywood. The oldest of the group are already impacting 25+ demos and the youngest will soon be hitting 18+. What attitudes are they bringing with them to the listening environment? We’ll…Read More
In the one-programming-stream-fits-many world of music radio, for decades we’ve been trying to find the balance point between playing just the most-beloved songs and minimizing tune-outs and fatigue from repetition. As we do regularly in client perceptuals, we told respondents in our 2016 NuVoodoo Ratings Prospects Study who were regular listeners of music radio stations…Read More
As we’ve shown with our Ratings Prospect Studies for a number of years now, chief among the list of what motivates someone to consent to being part of the Nielsen Audio sample, either PPM or diary, is the modest stipend provided for their participation. But, lurking behind that something-for-nothing desire is the desire to have…Read More
A few weeks back we looked at the TSL that terrestrial radio is leaking to internet radio players like Pandora. We showed that the epicenter of the leakage isn’t among tech-savvy younger men, but rather among younger women. So, as we face increasing competition from these pure-play competitors with minimal commercial presence and strong personalization,…Read More
Today in Broadcast Radio, the lifeblood for most stations is connecting to ratings respondents. Stories abound about stations with flourishing audiences who were passionate about those stations, came to station events, called and wrote to the station, but perhaps didn’t participate proportionately as ratings respondents. Successful stations in the ratings have good programming and marketing…Read More