Articles
NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
For itinerant radio managers, the go-to petri dish for in-car listening has long been the taxi ride from the airport. The focus group of one. The individual depth interview with a guy who drives around all day (often listening to the radio). Sometimes there’s the serendipity of the cabbie listening to the station you were…
Read MoreAnyone who’s been around radio programming for any length of time knows there are 168 hours in a week. Many of us reflexively know there are 126 hours in Nielsen’s “Total Week,” Monday-Sunday 6AM-Midnight. Part of the job of programmers has been to determine what’s the best content to put on the station’s transmitter during…
Read MorePresuming you can find people who still have a home phone, who are the people who still answer them? Back when Arbitron began its sample recruitment process on the phone, we felt compelled to follow suit and interrupt unsuspecting people at home when conducting callout, perceptuals and screening for auditorium tests. But, seriously, who still…
Read MoreWe’re heading back to the drawing board to design the questionnaire for the ninth NuVoodoo Ratings Prospects Study to field next month. We’re eager to see if Facebook’s renewed growth has maintained. We’re eager to see if Snapchat continues its trajectory and surpasses Twitter. We’re also eager to see if the connection between radio and…
Read MoreContesting is the #1 tactic that stations use to try to change the game – to build short-term ratings gains for important ratings periods. Through our Ratings Prospects Studies at NuVoodoo, we’ve asked tens of thousands of respondents about the desirability of different types of prizes, various methods of contest entry and, recently, about concerns…
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