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Articles
NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
The best way to push back on the perception that people don’t listen to the radio is to get people talking about radio stations.
Read MoreMany respondents are able to imagine a 30-second grouping of hooks as a radio format. The stations they’ve listened to form a framework to help them. So, format montages can be very effective.
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When we fielded NuVoodoo Ratings Prospects Study XI back in January, we asked respondents which sounded better to them: a contest where the 25th local caller won $250 or a contest where the 25th nationwide caller won $1000.
Read MoreBackstage at the 2018 Worldwide Radio Summit, Carolyn Gilbert of NuVoodoo Media Services talks about how radio research has evolved over time and what it means for the future of the industry.
Read MoreWe know from our Ratings Prospects Studies that severe weather causes listeners to tune in and/or switch stations. And this hurricane season will again test the resourcefulness of citizens, emergency responders and broadcasters.
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