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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
In school, you’re taught to begin consumer research with qualitative research, like focus groups. You unearth consumer perceptions that might be lurking out there among lots of people. Then, you develop a quantitative research project, with a larger, scalable sample, to determine what the actual percentages of people are who share those opinions. Last week…
Read MorePilots are trained to give priority to flying the plane during a crisis in the cockpit, because it’s human nature to focus on crises – things that appear urgent – even though there may be higher-priority tasks at hand. Similarly, as radio finds itself challenged on many fronts, programmers and managers still need to focus…
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The just-completed Ninth NuVoodoo Ratings Prospects Study shows the connection between radio and Social Media continuing to grow. In this latest study, the overall numbers continue to grow for listeners paying more attention to stations that interact with them in the social space. This new study spanned over 5,600 respondents 14-54 across all PPM markets.…
Read MoreIn the game, Monopoly, the rent for the lowest-tier property, Mediterranean Avenue, is $250 when it has a hotel. The rent for Boardwalk, with a hotel, is $2000. At $2000 per visit, that’s not a hotel – that’s a destination resort! Destination resort: one of those places that offers more than lodging, that offers an…
Read MoreRemember simplicity? You turned on the TV and picked through the choices on the major broadcast networks or, perhaps, a handful of basic cable channels. The broadcast network news anchors and the local daily paper were the unchallenged truth of news facts. The radio turned on when you started the car and if that station…
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