Skip to content
Articles
NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
It’s critical to reflect the same passion for music that listeners have, since music is the primary reason listeners tune in to music stations.
Read More
“With NuVoodoo First-Alert Weather Branding, we can limit client campaign exposure to Nielsen hot Zips, and deploy budget only when those Zips have a threat of severe weather in the forecast.”
Read More
To you, it may be important for a listener to know that your station plays the best variety of music from a span of several decades or that your station is top-ranked for the latest hits, but chances are that none of that’s interesting to him or her.
Read More
The best way to push back on the perception that people don’t listen to the radio is to get people talking about radio stations.
Read MoreMany respondents are able to imagine a 30-second grouping of hooks as a radio format. The stations they’ve listened to form a framework to help them. So, format montages can be very effective.
Read More