Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

The NuVoodoo Complete Guide to Digital Marketing Webinar Starts April 23rd

By Leigh Jacobs

While we’ve shown some of the topline data concerning certain topics, this webinar will take you deeper into the data.

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Next Webinar: The NuVoodoo Complete Guide to Digital Marketing for Radio Ratings Success

By Leigh Jacobs

This webinar will take you deeper into the data, looking at demos, format P1’s and likely ratings participants.

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Who’s the Enemy in the War for Workplace Listening?

By Leigh Jacobs

It’s important to keep in mind the primary motivator of listeners most likely to play the ratings game with Nielsen: getting paid.

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How to Win the Workplace War

By Leigh Jacobs

Terrestrial operators need to be prepared to sharpen their offerings and their marketing tactics if they’re going to maximize their shares against other terrestrial operators.

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Phone-Based Research: Who’s Answering Those Calls?

By Leigh Jacobs

Our experience shows that we can get research done better, faster and less expensively online than on the phone, whether it’s music research or perceptual studies.

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