Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Moneyball: Banana Ball Reminds Radio …

Leigh Jacobs / April 21, 2025

Paradise by the Dashboard Light? How In-Car Audio Preferences Vary by Generation

Short Form Video: How Advertisers Can Turn NuVoodoo’s New Research Insights Into Practical Action

Moneyball: Make Your Content Sizzle

Moneyball: Ca$h is King, but Fun is Infectious

New Data: Short Form Video Explodes in Popularity

Advertising Effectiveness Part 2: How NuVoodoo’s Marketing Team Helps Clients Take Action on Results from Its 2025 Consumer Media Study

A Listening Device in The Bedroom?

By Leigh Jacobs

Among those who have Smart Speakers, 20% say they’re spending a couple hours a week with programming from an AM or FM radio station already.

Smart Speakers Are Exploding

By Leigh Jacobs

It’s also a good time to review what your stream sounds like.

Do Stations Usually Play What Listeners Want Right Away?

By Leigh Jacobs

How would you sell radio to a generation that’s completely conversant using streaming music?

Facebook: A News Outlet (whether it wants to be or not)

By Leigh Jacobs

The best radio news outlets have caught on that they have to be in the video business as well – and make it easy for users to share their content in Social Media.

Apple has finally jumped into the smart speaker market. While early reactions about HomePod are mixed at best, we’d hardly count Apple out at this early stage. At any rate, nearly all agree that HomePod is, at the very least, a step forward in sound quality among smart speakers. While our newest NuVoodoo Ratings Prospects Study fielded…