There’s no doubt that people underestimate the time they spend buried in the little glass screen in their hand.

While we’ve shown some of the topline data concerning certain topics, this webinar will take you deeper into the data.

This webinar will take you deeper into the data, looking at demos, format P1’s and likely ratings participants.

It’s important to keep in mind the primary motivator of listeners most likely to play the ratings game with Nielsen: getting paid.

Terrestrial operators need to be prepared to sharpen their offerings and their marketing tactics if they’re going to maximize their shares against other terrestrial operators.