Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

What Brings Your Station’s Community Together?

By Leigh Jacobs

For Conservative-leaning talk stations, what brings station communities together is pretty obvious. For NPR, it’s also obvious (though in a different direction). While it varies for different music radio formats and stations, the starting point is pretty consistently that listeners like the music the station plays. In terms of finding a way for a music…

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Interruption Research Doesn’t Work Any Better Today Than Interruption Marketing

By Leigh Jacobs

We used to do music research on the phone for shorter tests (like callout) and in person for longer tests (like auditorium tests). Respondents for those auditorium tests were recruited on the phone, because everyone had a home phone and because people were at least somewhat tolerant about being called (interrupted) on their home phones…

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How Do People Feel When They Experience Your Station?

By Leigh Jacobs

We thought it was amazing that when we asked over two thousand Millennials, ages 14-29, across all PPM markets to rate a variety of news sources for trust, that the top 7 were all legacy news outlets. Facebook and Huffington Post show up nearly tied for eighth, both outpaced by Fox News among 14-17’s. Were…

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People Will Do Anything to Alleviate Anxiety

By Leigh Jacobs

There’s a moment in season 6 of Mad Men, where Draper’s neighbor Dr. Rosen is leaving a dinner with Don and his wife to attend to an emergency at the hospital. Draper is envying Rosen’s life-saving career as a doctor, but Rosen points out the similarity in their jobs as he departs, observing, “People will…

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Want a Different Punchline? Wrecked ‘em? I Nearly Killed ‘em!

By Leigh Jacobs

What would you be doing today if you’d been the one who’d paid 2.5 million dollars in 2013 for “mini-fleet” of two New York City taxi medallions? Three years later, a 2-medallion “mini-fleet” is listed on nycitycab.com for 1.2 million dollars. Uber and its imitators have put the hurt on the taxi business in NYC.…

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