Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Is Social Media Really Important to Your Radio Station?

By Leigh Jacobs

Today in Broadcast Radio, the lifeblood for most stations is connecting to ratings respondents. Stories abound about stations with flourishing audiences who were passionate about those stations, came to station events, called and wrote to the station, but perhaps didn’t participate proportionately as ratings respondents. Successful stations in the ratings have good programming and marketing…

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THEY DON’T CARE WHERE THE CHAIR IS

By Leigh Jacobs

One of our competitors has gotten on a soapbox to preach against the evils of non-local radio.  He cites Clear Channel and Cumulus “rapidly nationalizing” their programming.  Sure, “nationalization” would literally mean the government was taking the radio business into public ownership, but we understood what was intended.  He acknowledges that networking worked for talent…

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The Golden Age of Radio?

By Leigh Jacobs

How many hours are there in a week? Anyone who’s been around radio programming for any length of time knows it’s 168 hours. Part of the job of programmers has been to determine what’s the best content to put on the station within that 168-hour window each week. And, more importantly, what to put into…

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Deeper Inside Pandora’s Box

By Leigh Jacobs

Last week we wrote about the TSL that’s already developed for new online music services, chiefly Pandora.  We said it’s time radio stopped focusing on competition just from within its walled garden and started focusing on the wider world of competition for consumers’ ears.  We offered some thought-starters last week and wanted to offer some…

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A Listener Focus Group at an Industry Conference?

By Leigh Jacobs

What if you conducted a live focus group of listeners in front of a room of talk radio managers, consultants, programmers and hosts? No mirrors. No video cameras. Nothing between the panelists and the seasoned talk radio professionals. NuVoodoo did it in Atlanta for Talk Show Boot Camp 2015 and did again March 5 at…

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