Articles
NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
We know that radio’s been losing ground in morning at-home usage for years. Many of us remember our moms having a radio on in the kitchen when we were getting ready for school. But, what if you’re a member of the more recent generation – the generation where the kitchen radio has been replaced by…
Read MoreAs PD’s and managers at radio stations we talk about how listeners connect with our stations. We strive to create programming that engenders long listening occasions. We worry about minimizing tuneout. In the study of over 2000 Millennials, ages 14-29, that NuVoodoo unveiled last month we asked these 14-29’s whether they rarely change stations or…
Read MoreIn the radio business we talk regularly about how people use music radio to discover new music and new artists. Some major market PD’s are invited to talk to developing artists or sit in on recording sessions. It’s the dance between records and radio that’s been going on for over a half century. As teens…
Read MoreOne of the very first data points we showed at the Worldwide Radio Summit 2016 in Hollywood was the mostly good news that Persons 14-29 rank their favorite FM radio station for music fourth in importance in their daily lives, behind smartphones, Social Media and video games. We say mostly good news because just behind…
Read MoreLast Thursday at Worldwide Radio Summit 2016 in Hollywood, NuVoodoo showed results from its latest study concerning the listening habits and media attitudes of Millennials. The sample of 2074 Persons 14-29’s was drawn proportionally from all PPM markets. Last Monday we teased the presentation with this chart showing the perceived percentages of time spent listening…
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