If would-be contest players know your contests are legitimate, they’ll be more likely to play your games.

What new areas do you think we should investigate? What questions keep you up at night as you think about the future of our business? We’d love to incorporate your questions.

We’re reaching deep into the most recent of our eleven Ratings Prospects Studies and opening up our best-practices playbook to set up tactics that can be brought to bear to build lift in Nielsen.

There’s no doubt that people underestimate the time they spend buried in the little glass screen in their hand.