For many reasons, Social Media contact and advertising has become a vital channel for lots of radio stations. Not only can they reach and have a dialog with current and potential listeners, but they can also put the odds of interacting with ratings respondents squarely in their favor. We accelerated the frequency of our NuVoodoo…

What’s radio’s role in the morning from a consumer’s perspective?  In the changing media landscape, where do we fit in among the choices consumers have available? For many years TV morning programs have been sounding like radio shows (that just happen to have video).  All types of information are available online – news, weather, traffic,…

That funny thing about radio ratings interpretation: good ratings mean the station is doing a great job connecting with listeners, while bad ratings mean Nielsen’s sample sucks. Clearly there are situations where bad ratings are caused by mistakes and missteps in programming. And, just as clearly, there are situations where good ratings are caused by…

Setting out to write about the problems that arise when trying to move a music station’s audience older or younger (or more male or more female or more ethnic, etc.) we started to invoke the image of turning an aircraft carrier.  But, a quick online search reveals that aircraft carriers, being warships, are comparatively nimble…

With apologies to the authors of the wonderful book many of us have read to our kids over the years, we thought it was worth thinking about where those of us now in the radio business came from. Why’d we want to get into the business? How’d we get our jobs? If we were 21…

When was the last time the radio made you laugh?  When was the last time the radio made you smile?  We asked these and other questions about radio’s emotional bond with listeners in one of the two national consumer studies NuVoodoo fielded for 2016.  We were pleased with the relatively high marks radio gets for…

The results from our seventh NuVoodoo Ratings Prospects Study are in. We’ll be sharing our latest insights as we move through 2016 – though we’ll save some for clients, some for the designs of our revolutionary direct marketing programs for clients and still others for our keynote at the Worldwide Radio Summit in April. Many…

In designing the two national consumer studies that NuVoodoo fielded for 2016, whenever possible we wanted to ask new questions and probe different aspects of what listeners get from our brands.  With buzz in the digital press about “curated playlists” on Spotify and some of its competitors, as well as the mysterious algorithm that Pandora…

PD’s have an amazing range of tools today to help choose which songs to play. All provide interesting information that can be deployed in valuable ways. While there’s a clear benefit in having insight into which songs are going to be hits in the near future, there’s also a clear need to understanding which songs…

For 2016, NuVoodoo fielded two national consumer studies.  One focuses on programming issues, in part tracking some of the questions we’ve asked in previous studies to look at consumer satisfaction with terrestrial radio as well as usage and perceptions of the ever-growing competition for consumer ears coming through the internet and mobile internet.  The second…