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Leigh Jacobs
If you missed last week’s webinar where we showed the latest data from NuVoodoo Ratings Prospect Study 19, you can view a recording of the session at nuvoodoo.com/webinars. It’s a massive study conducted last month and includes 3,298 respondents, ages 14-54, across all PPM markets. That wide swath of ages means our sample incorporates parts…
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Earlier this month, Facebook took a big earnings hit. NuVoodoo’s Mike O’Connor notes that “Facebook’s parent company, Meta, blamed Apple, saying that Apple’s stricter security measures would cost $10 billion dollars in lost advertising in 2022. That admission is the most concrete data point so far about the impact of Apple’s App Tracking Transparency feature…
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Those who commute to a job outside the home are more likely to listen to radio during the workday than listeners working from home. That’s a major headline from NuVoodoo Ratings Prospect Study 19, fielded early last month. We’re presenting results free to the radio industry on February 16 at 1PM Eastern. We are capacity-limited,…
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We’re getting ready to present NuVoodoo Ratings Prospects Study 19 on Wednesday, February 16 at 1 PM ET/10 AM PT. You can reserve your spot for the free webinar at nuvoodoo.com/webinars. We’ll be maintaining our focus on the type of person likely to say “yes” to Nielsen; we refer to these respondents as “RPS Yes.”…
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With the Omicron variant pushing COVID numbers far beyond last winter’s peak, we wanted to get fresh data on how coronavirus-weary people were feeling in the face of this new surge. So, we fielded a fresh sample of over 1500 adults ages 18-64 nationwide last week. We started with vaccination status, shown below compared to…
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NuVoodoo Ratings Prospects Study 19 is out of the field and our team is poring over the data and building the presentation we’ll be sharing in a free webinar on February 16. You can register for the webinar here. To get ready for that presentation, we’re reviewing top findings from the two NuVoodoo Ratings Prospects…
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NuVoodoo Ratings Prospects Study 19 nearly finished in the field now. We’re looking forward to diving into the new data and sharing it with the industry in a free webinar in February 16. To get ready for that presentation, we’re reviewing our top findings from the two NuVoodoo Ratings Prospects Studies conducted in 2021. Last…
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NuVoodoo Ratings Prospects Study 19 is in the field now. We’re looking forward to diving into the new data and sharing it with the industry in a free webinar in February. For now, let’s review the top findings from both NuVoodoo Ratings Prospects Studies conducted in 2021. This week, we’re sharing findings ten through seven.…
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TIME FLIES WHEN IT TAKES AN ETERNITY How can it be December already? Where did 2021 go? We have been living in COVID world forever. It’s fascinating how we can simultaneously think about how quickly time flies and how interminable phases of our lives can be. That is certainly true of the last two years.…
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We thought the Covid update data we’d written about just before Thanksgiving would be our last NuVoodoo Quick-Turn Study for 2021, but we changed our minds when news of the Omicron variant broke over Thanksgiving weekend. To get an initial read on reactions to the discovery of this highly-mutated new variant, we let the initial…
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