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Leigh Jacobs
Some folks are trimming trees. Some folks are programming non-stop holiday music. At NuVoodoo, December means we’re working on the questionnaire for the next Ratings Prospects Study. Just after the first of the year, we’ll begin collecting thousands of interviews for NuVoodoo Ratings Prospects Study Seventeen and we want your input! In this year of…
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PRE-coronavirus, some of the greatest successes for the NuVoodoo marketing team came from calling businesses about workday-related cash contests. Past NuVoodoo Ratings Prospects Studies have shown that huge amounts of AQH come from listening at places of business during the workday. Reaching one or two heavy listeners at work with a meter or diary had…
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NuVoodoo marketing guru Mike O’Connor has identified a new tactic that’s helping our clients play the Nielsen game successfully – despite the battlefield shifting dramatically since March. With so many working from home, we’ve put office telemarketing on the shelf and dedicated more of our clients’ budgets to reaching listeners AT HOME. Since the lockdown…
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This pandemic slog is tough on everyone and, until recently, I hadn’t thought about how hard it is on single folks who had been going on dates at the start of 2020. One single friend remarked that, as hard as it’s been, at least there’ve been no bad dates in eight months – the ones…
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While the news has been dominated by the election, the increase in coronavirus cases ebbs back into the headlines in every slack moment. NuVoodoo has been tracking concern with the virus and a host of other issues related to the pandemic since early March. The news of growing cases seemed like a good opportunity to…
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Every Halloween morning for over fifty years we’ve been pulling the NuVoodoo Christmas moose, Medford Mike, out of his enclosure to forecast when stations should start All Christmas programming. The legend goes that if Mike sees his shadow, stations should begin Christmas programming before Thanksgiving. If he doesn’t see his shadow, they should wait until…
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NuVoodoo marketing guru Mike O’Connor asked us to run a quick study to look into the appetite for and timing of Christmas music this year. With PUMM still down dramatically in many PPM markets, stations are looking for strong plays to lift ratings this fall. Also, many diary markets have their first December monthlies to…
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Presenting at this year’s virtual Morning Show Boot Camp, preparing a talk for the CMB Momentum Summit next month and chatting with clients in recent weeks, the same themes keep coming up as we talk about radio’s future. Things aren’t going back to normal anytime soon. The car-heavy morning commute may return eventually, but radio…
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In the study NuVoodoo fielded just before Labor Day and presented at Morning Show Boot Camp (1000 morning show listeners 18-49 across all PPM markets), we set out to learn how wake-up times had shifted in the coronavirus era. We know lives have changed with many people forced to work from home, either for safety…
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Morning Show Boot Camp happens on Wednesday and Thursday this week, though no one’s getting on a flight or planning to check into a hotel. Happily, there’ll be no catered food involved. Sadly, there’ll be no happy hour to raise a glass while catching up with old friends. Welcome to the virtual conference foretold in…
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