Skip to content
Author Archive
Leigh Jacobs
Early this year Carolyn and I had the privilege of presenting a study we conducted for the Country Radio Seminar. We were encouraged to direct some of our recommendations to radio’s new competitors – the DSP’s, some of which had representatives in attendance. To them we said, “If it’s just a playlist, then leverage the…
Read More
CDC guidance is allowing vaccinated people a great deal more freedom. Vaccination percentages are increasing. New unemployment claims appear to be diminishing. Companies are making plans to get workers back in the office. The prospect of having more people back in their daily commute is good for radio listening. The prospect of having new businesses…
Read More
Radio is not the only heritage medium working hard to find its feet as the world is shifting. Jimmy Kimmel made his traditional appearance last week at the Disney upfronts to roast Disney/ABC and the rest of network TV saying, “CBS is once again calling themselves the most-watched network. Being the most-watched network is like…
Read More
Recent discussions with programmers and managers have more than once turned to whether or not to include under-25’s in targeting. For decades, 12-24’s have been the youthful edge insurgent Top 40s employed to topple heritage hit music outlets – and that playbook has been repeated in rock, urban and other formats. But we think it…
Read More
It’s no big secret. Every time we’ve gotten a chance to test the desirability of some variant of the slogan, “Music that makes you feel good,” it scores near the top of the ranking. And why wouldn’t it? Academic studies have shown that any music you really like will improve your mood. All music radio…
Read More
We’re getting emails still from folks catching up on sessions they missed during the All Access Audio Summit two weeks ago. The great thing about virtual events birthed by the pandemic is that you can watch recordings of sessions days or weeks later. The content from the session that Carolyn Gilbert and I did on…
Read More
Last week’s All Access Audio Summit was a great event. A hearty congrats to Joel Denver and his crew (along with Russ Gilbert and the team from NuVoodoo Conference Cloud, who produced the event). While I absolutely missed seeing folks in person, the two days of sessions packed a lot of information. And, though lacking…
Read More
The All Access Audio Summit starts on April 21 and the NuVoodoo session, “Big All Access Audio Summit Research Presentation” is part of the opening day schedule. We’ve pulled in data from the 3,329 respondents in our Ratings Prospects Study 17 from earlier this year, 1,099 respondents freshly fielded in one of our new ASAP…
Read More
We’re just a bit more than a week away from the “Big All Access Audio Summit Research Presentation” that NuVoodoo is prepping for the opening day of the All Access Audio Summit on April 21. Last week I said we were pulling in data from our most recent Ratings Prospects Studies along with questions we’ve…
Read More
A little more than two weeks away from the All Access Audio Summit, we’re prepping our presentation from NuVoodoo for the opening day, April 21. It’s a virtual conference – so there’s no need for vaccinations or negative tests – which is great. It also means there’s no opportunity for in-person camaraderie, but Joel Denver…
Read More