Author Archive

Leigh Jacobs

People with face mask getting vaccinated, coronavirus, covid-19 and vaccination concept

RPS XVII Preview: How to Get Your Ratings From Here to Vaccinated

By Leigh Jacobs / January 11, 2021

NuVoodoo’s 17th Ratings Prospects Study is our first snapshot of likely panelists and diarykeepers in 2021! We completed interviews with close to 3,500 14 to 54 year-olds in these initial days of January – including the subsets most likely to participate in the radio ratings. We’re planning our first 2021 webinar for next month: How…

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New Perceptual Weaponry for 2021

By Leigh Jacobs / January 4, 2021

Before Covid-19 the radio business was thinking a lot about doing things differently, making every budget dollar count and being more agile in the face of competitive threats. Those concerns won’t decrease as we start to move past the pandemic. These days, perceptual studies are less likely to be annual checkups and more likely to…

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exhausted

What a #@$%&ing Year!

By Leigh Jacobs / December 14, 2020

Early in March, Carolyn Gilbert and I presented study findings at what would turn out to be the last in-person conference of 2020: Talk Show Boot Camp. Some folks had already chosen to skip attending due to the looming threat of the new pandemic. Those of us who did show up were bumping elbows instead…

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Girl in car

What Would You Ask Ratings Participants?

By Leigh Jacobs / December 7, 2020

Some folks are trimming trees. Some folks are programming non-stop holiday music. At NuVoodoo, December means we’re working on the questionnaire for the next Ratings Prospects Study. Just after the first of the year, we’ll begin collecting thousands of interviews for NuVoodoo Ratings Prospects Study Seventeen and we want your input! In this year of…

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smiling parents and daughter watching tv with popcorn

Telemarketing Resurgence? No. OTT TV? Yes.

By Leigh Jacobs / November 30, 2020

PRE-coronavirus, some of the greatest successes for the NuVoodoo marketing team came from calling businesses about workday-related cash contests. Past NuVoodoo Ratings Prospects Studies have shown that huge amounts of AQH come from listening at places of business during the workday. Reaching one or two heavy listeners at work with a meter or diary had…

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Front view of young family sitting together on the sofa in their living room watching TV

Put Your Station “Over the Top” (OTT)

By Leigh Jacobs / November 23, 2020

NuVoodoo marketing guru Mike O’Connor has identified a new tactic that’s helping our clients play the Nielsen game successfully – despite the battlefield shifting dramatically since March. With so many working from home, we’ve put office telemarketing on the shelf and dedicated more of our clients’ budgets to reaching listeners AT HOME. Since the lockdown…

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Bored black guy listening to his girlfriend

Is Your Station a Good Date?

By Leigh Jacobs / November 16, 2020

This pandemic slog is tough on everyone and, until recently, I hadn’t thought about how hard it is on single folks who had been going on dates at the start of 2020. One single friend remarked that, as hard as it’s been, at least there’ve been no bad dates in eight months – the ones…

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Cleaning hands to prevent coronavirus epidemic

Is Coronavirus Information Still Important?

By Leigh Jacobs / November 9, 2020

While the news has been dominated by the election, the increase in coronavirus cases ebbs back into the headlines in every slack moment. NuVoodoo has been tracking concern with the virus and a host of other issues related to the pandemic since early March. The news of growing cases seemed like a good opportunity to…

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Moose - Alces alces, a male bull emerging from the forest.

When to Start Christmas Music This Year

By Leigh Jacobs / November 2, 2020

Every Halloween morning for over fifty years we’ve been pulling the NuVoodoo Christmas moose, Medford Mike, out of his enclosure to forecast when stations should start All Christmas programming. The legend goes that if Mike sees his shadow, stations should begin Christmas programming before Thanksgiving. If he doesn’t see his shadow, they should wait until…

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Santa dog banner

Will St. Nick Be the Sugar PUMM Fairy in 2020?

By Leigh Jacobs / October 26, 2020

NuVoodoo marketing guru Mike O’Connor asked us to run a quick study to look into the appetite for and timing of Christmas music this year. With PUMM still down dramatically in many PPM markets, stations are looking for strong plays to lift ratings this fall. Also, many diary markets have their first December monthlies to…

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