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Leigh Jacobs
The past year has seen a large portion of the workforce shift to working from home. NuVoodoo has tracked that shift in its on-going study of concern about coronavirus and the changes we’re making in our lives to cope with it. The data is updated regularly at nuvoodoo.com/covid-19-media. With at-work listening an important part of…
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The first NuVoodoo webinar for 2021, “How to Get Your Ratings From Here to Vaccinated,” starts Thursday, February 11 at 1 PM Eastern, with four opportunities to be on the livestreamed webinar (so you can get answers to your questions on the spot). A fresh sample of nearly 3,500 14-54’s across PPM markets will help…
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Looking for new findings within the data from the 17th NuVoodoo Ratings Prospects Study, we sometimes forget to point out the things that never change. One of those things is that people who are likely to accept a meter or diary tend to live in larger households. It’s intuitive: more people means more meters or…
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The dates are set for the first NuVoodoo webinars of the New Year, kicking off on Thursday, February 11 at 1 PM Eastern. There are four opportunities to be on the livestreamed webinar so you can get answers to your questions on the spot; register at nuvoodoo.com/webinars. We’re calling the webinar “How to Get Your…
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NuVoodoo’s 17th Ratings Prospects Study is our first snapshot of likely panelists and diarykeepers in 2021! We completed interviews with close to 3,500 14 to 54 year-olds in these initial days of January – including the subsets most likely to participate in the radio ratings. We’re planning our first 2021 webinar for next month: How…
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Before Covid-19 the radio business was thinking a lot about doing things differently, making every budget dollar count and being more agile in the face of competitive threats. Those concerns won’t decrease as we start to move past the pandemic. These days, perceptual studies are less likely to be annual checkups and more likely to…
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Early in March, Carolyn Gilbert and I presented study findings at what would turn out to be the last in-person conference of 2020: Talk Show Boot Camp. Some folks had already chosen to skip attending due to the looming threat of the new pandemic. Those of us who did show up were bumping elbows instead…
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Some folks are trimming trees. Some folks are programming non-stop holiday music. At NuVoodoo, December means we’re working on the questionnaire for the next Ratings Prospects Study. Just after the first of the year, we’ll begin collecting thousands of interviews for NuVoodoo Ratings Prospects Study Seventeen and we want your input! In this year of…
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PRE-coronavirus, some of the greatest successes for the NuVoodoo marketing team came from calling businesses about workday-related cash contests. Past NuVoodoo Ratings Prospects Studies have shown that huge amounts of AQH come from listening at places of business during the workday. Reaching one or two heavy listeners at work with a meter or diary had…
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NuVoodoo marketing guru Mike O’Connor has identified a new tactic that’s helping our clients play the Nielsen game successfully – despite the battlefield shifting dramatically since March. With so many working from home, we’ve put office telemarketing on the shelf and dedicated more of our clients’ budgets to reaching listeners AT HOME. Since the lockdown…
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