Articles

Headlines in the tech world have finally started to trumpet what we’ve known at NuVoodoo for quite some time: Twitter’s user growth has stalled. Through our Ratings Prospects Studies we’ve been tracking Twitter’s stagnation for years. When we asked the constituencies for each of the Social Media platforms whether they’re using the platform more, less…

At NuVoodoo we’re sometimes asked whether we’re a research company that does marketing or a marketing company that does research.  The answer to the question is, “Yes.” We’re a company that provides services to help broadcasters win. So, we were flattered when someone posted a comment on a Facebook ad for our Which Hunt marketing…

Music radio has been testing its songs for decades now using carefully-targeted samples of listeners to rate song hooks. Of course, we use research to determine the overall awareness and popularity of DJ’s and personalities – and sometimes even the recurring bits and features they may employ. But, what about the other elements – the…

We all know that music radio in general suffers a perception that it repeats songs over and over.  Anecdotally, we also all know that smaller playlists tend to generate better ratings than larger ones.  Now that the word “playlist” is part of the vernacular for many people because of iTunes and other platforms, we wondered…

For many reasons, Social Media contact and advertising has become a vital channel for lots of radio stations. Not only can they reach and have a dialog with current and potential listeners, but they can also put the odds of interacting with ratings respondents squarely in their favor. We accelerated the frequency of our NuVoodoo…

What’s radio’s role in the morning from a consumer’s perspective?  In the changing media landscape, where do we fit in among the choices consumers have available? For many years TV morning programs have been sounding like radio shows (that just happen to have video).  All types of information are available online – news, weather, traffic,…

That funny thing about radio ratings interpretation: good ratings mean the station is doing a great job connecting with listeners, while bad ratings mean Nielsen’s sample sucks. Clearly there are situations where bad ratings are caused by mistakes and missteps in programming. And, just as clearly, there are situations where good ratings are caused by…

Setting out to write about the problems that arise when trying to move a music station’s audience older or younger (or more male or more female or more ethnic, etc.) we started to invoke the image of turning an aircraft carrier.  But, a quick online search reveals that aircraft carriers, being warships, are comparatively nimble…

With apologies to the authors of the wonderful book many of us have read to our kids over the years, we thought it was worth thinking about where those of us now in the radio business came from. Why’d we want to get into the business? How’d we get our jobs? If we were 21…

When was the last time the radio made you laugh?  When was the last time the radio made you smile?  We asked these and other questions about radio’s emotional bond with listeners in one of the two national consumer studies NuVoodoo fielded for 2016.  We were pleased with the relatively high marks radio gets for…