Webinar

In this episode of Moneyball for Radio, we’ll show you the least amount of contest cash necessary to motivate ratings respondents to change their listening behavior. It varies dramatically across formats, and it’s takeaway #2 from NuVoodoo’s Ratings Prospects Study 23.

In this episode of Moneyball for Radio, we’ll show you how listeners are feeling about sharing personal data and whether they are increasingly opting out of location, app, and browser tracking, as we continue sharing our six biggest takeaways from NuiVoodoo’s Ratings Prospects Study 23. This is takeaway #3.

In this episode of Moneyball for Radio, we’ll cover ad attention and conversion potential of 21 traditional and digital marketing channels as we continue sharing our six biggest takeaways from NuVoodoo’s Ratings Prospects Study 23. This is takeaway #4

In this episode of Moneyball for Radio, we’ll cover which social media channels Ratings Respondents spend the most time with in 2024 as we continue sharing our six biggest takeaways from NuVoodoo’s Ratings Prospects Study 23.

This is the premier episode of MB4R Season 2, featuring the first of six new takeaways about likely rating respondents from the latest NuVoodoo Ratings Prospects Study. We fielded this new 2024 research to help stations program better to their format audience “haystack” and more precisely micro-target in marketing to those proverbial “needles” – rare…

It’s the final episode of our Top 10 countdown, the #mistake see stations make when conducting music or perceptual research.

In our penultimate episode of our Top 10 Radio Station Research Mistakes Countdown, this particular error can deliver a short-term ratings  “rush” but the crash is awful, and subsequent revenue “withdrawal” symptoms can last months–even years. We’ve got a story about one large market station team who experienced just that.

Finding #3 involves a costly error that radio stations can avoid simply by applying basic math. It’s finding #3 in our countdown of the Top 10 Research Mistakes we see stations make.

We see a lot of research questions in the radio industry that are all about “us”, and listeners don’t care! We see wasted questionnaire real estate that can be better dedicated to learning more about how audio brands could meet listener needs. It’s finding number 4.

We’ve arrived at the back half of our countdown of the Top 10 Research Mistakes we see clients make. This is finding #5.