Podcasting
Six Things Listeners Love About Podcasts (and Four That Make Them Crazy)
The world’s largest podcast conference is happening this week in Dallas and NuVoodoo will be there. On Thursday morning, Carolyn Gilbert, Jeri Fields, and I will be presenting at Podcast Movement. When we committed to a title for the presentation months ago, we committed to “Seven Things Listeners Love About Podcasts (and Three That Make…
Read MoreProgramming No Longer a Zero-Sum Game
It’s time to rethink station music test samples – and it’s time to rethink programming strategy. If you’ve been paying attention to the research we’ve released at NuVoodoo (or that which nearly all of our competitors have released) so far this year, it’s apparent that broadcast radio is facing deeper challenges than ever before in…
Read MorePodcasts Come to Cars: What Radio Needs to Know
Earlier this year NuVoodoo Ratings Prospects Study 19 turned up the finding that among weekly podcast listeners, the most common thing to be doing while listening to podcasts is … driving. More than any other podcast statistic in the data, this one stands out. Podcasts are making their way into the car – of course…
Read MoreNew 2022 Data for Podcasters from NuVoodoo
Podcasting is becoming a big business with a low barrier for entry that can pay handsome rewards to creators with solid content and strategy. Nearly half of the total sample in the NuVoodoo January 2022 Digital Media Study are now using podcasts on a weekly basis. Our sample includes interviews with 3,298 persons, ages 14…
Read MoreSports Radio vs. Sports Podcasts: Gen Z
It was a couple of great days last week for the Barrett Sports Media Summit in NYC. Those who could not attend in person were able to log on to a virtual presentation of the event via the NuVoodoo Conference Cloud. Russ Gilbert and his team did an amazing job bringing the feel and function…
Read MoreRPS 19: Has App Location Tracking Hurt Social Media Usage?
Earlier this month, Facebook took a big earnings hit. NuVoodoo’s Mike O’Connor notes that “Facebook’s parent company, Meta, blamed Apple, saying that Apple’s stricter security measures would cost $10 billion dollars in lost advertising in 2022. That admission is the most concrete data point so far about the impact of Apple’s App Tracking Transparency feature…
Read MoreNuVoodoo Ratings Prospect Study 19 Reveals That Out-Of-Home At-Work Listening More Than Doubles Work-From-Home Listening to Radio
CINCINNATI, OH, February 9, 2022 – NuVoodoo Media Services, a data-driven media research, marketing, digital and content intelligence provider, announces findings of NuVoodoo Ratings Prospect Study 19, fielded nationwide on January 4-5, 2022, to 3,298 14-54-year-olds across all PPM markets. The study and findings will be presented to the radio industry in a free webinar…
Read MoreRPS 19 Headline: Radio Usage While Working Out of Home
Those who commute to a job outside the home are more likely to listen to radio during the workday than listeners working from home. That’s a major headline from NuVoodoo Ratings Prospect Study 19, fielded early last month. We’re presenting results free to the radio industry on February 16 at 1PM Eastern. We are capacity-limited,…
Read MoreNuVoodoo Ratings Prospects Study 19 Preview
We’re getting ready to present NuVoodoo Ratings Prospects Study 19 on Wednesday, February 16 at 1 PM ET/10 AM PT. You can reserve your spot for the free webinar at nuvoodoo.com/webinars. We’ll be maintaining our focus on the type of person likely to say “yes” to Nielsen; we refer to these respondents as “RPS Yes.”…
Read MoreOmicron Update: January
With the Omicron variant pushing COVID numbers far beyond last winter’s peak, we wanted to get fresh data on how coronavirus-weary people were feeling in the face of this new surge. So, we fielded a fresh sample of over 1500 adults ages 18-64 nationwide last week. We started with vaccination status, shown below compared to…
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