Macro shot of screw on wooden background

“It is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” Those are the words of psychologist Abraham Maslow (better remembered for his “hierarchy of needs”). In tighter-than-ever budget times we’re seeing more music tests going into the field with swollen sets of question groups.…

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Watching TV

The final livestream of the latest NuVoodoo webinar is Monday, February 22 at Noon Pacific. It includes our latest data on: Smart speakers, national and local contests, marketing messages, social media, advertising channels, podcasts & streaming and more. We cover the information in less than 40 minutes and stay on as long as needed to…

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Female Jockey Communicating On Microphone In Radio Studio

One of the points we’re showing in the first NuVoodoo webinar for 2021, “How to Get Your Ratings From Here to Vaccinated,” is a fresh look at the relationship listeners have with DJ’s and hosts on FM music stations. Overall, it’s more positive than negative – but there is a sharp generational shift. Gen Xers…

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Woman working from home with her daughter singing by her side

The past year has seen a large portion of the workforce shift to working from home. NuVoodoo has tracked that shift in its on-going study of concern about coronavirus and the changes we’re making in our lives to cope with it. The data is updated regularly at nuvoodoo.com/covid-19-media. With at-work listening an important part of…

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Female Jockey Talking On Microphone In Radio Studio

The first NuVoodoo webinar for 2021, “How to Get Your Ratings From Here to Vaccinated,” starts Thursday, February 11 at 1 PM Eastern, with four opportunities to be on the livestreamed webinar (so you can get answers to your questions on the spot). A fresh sample of nearly 3,500 14-54’s across PPM markets will help…

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The dates are set for the first NuVoodoo webinars of the New Year, kicking off on Thursday, February 11 at 1 PM Eastern. There are four opportunities to be on the livestreamed webinar so you can get answers to your questions on the spot; register at nuvoodoo.com/webinars. We’re calling the webinar “How to Get Your…

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People with face mask getting vaccinated, coronavirus, covid-19 and vaccination concept

NuVoodoo’s 17th Ratings Prospects Study is our first snapshot of likely panelists and diarykeepers in 2021! We completed interviews with close to 3,500 14 to 54 year-olds in these initial days of January – including the subsets most likely to participate in the radio ratings. We’re planning our first 2021 webinar for next month: How…

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Gold numbers 2021 on black background in carnival accessories, new year party

Before Covid-19 the radio business was thinking a lot about doing things differently, making every budget dollar count and being more agile in the face of competitive threats. Those concerns won’t decrease as we start to move past the pandemic. These days, perceptual studies are less likely to be annual checkups and more likely to…

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exhausted

Early in March, Carolyn Gilbert and I presented study findings at what would turn out to be the last in-person conference of 2020: Talk Show Boot Camp. Some folks had already chosen to skip attending due to the looming threat of the new pandemic. Those of us who did show up were bumping elbows instead…

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