Articles

The pandemic brought about many changes, the least of which was the necessity to find a new way to buy the things we need. And many turned to a place we’d never gone before, online. How was the online shopping experience for items we usually bought on our weekly trips to the grocery or Big…

What’s this? Companies may actually start taking the privacy of its users seriously? Not exactly, but it’s a start. What you’ve seen in the news is true. In late April, Apple introduced an update to iOS that will allow you to prevent apps from tracking your behavior and selling your personal data. Called App Tracking…

Even though consumers have started opting out of ad-tracking, there are new solutions that improve targeting accuracy like never before. NuVoodoo VP of Product Development Mike O’Connor speaks with Tim Johnston, head of the sales team at one of our leading ad technology providers about Semantic Targeting in this short 15 minute mini-webinar. We’re such…

Just a week ago I was citing our research confirming listener preference for “live DJ’s” (compared to “canned announcements”) and saying those results “underscore the notion that radio must be more than a playlist.” Later in the week Amazon announced that its #3 music streaming service, Amazon Music, is adding “DJ Mode” – presumably in…

Early this year Carolyn and I had the privilege of presenting a study we conducted for the Country Radio Seminar. We were encouraged to direct some of our recommendations to radio’s new competitors – the DSP’s, some of which had representatives in attendance. To them we said, “If it’s just a playlist, then leverage the…

CDC guidance is allowing vaccinated people a great deal more freedom. Vaccination percentages are increasing. New unemployment claims appear to be diminishing. Companies are making plans to get workers back in the office. The prospect of having more people back in their daily commute is good for radio listening. The prospect of having new businesses…

NuVoodoo Study just back from the field suggests the transition might take some time

Radio is not the only heritage medium working hard to find its feet as the world is shifting. Jimmy Kimmel made his traditional appearance last week at the Disney upfronts to roast Disney/ABC and the rest of network TV saying, “CBS is once again calling themselves the most-watched network. Being the most-watched network is like…

With lockdowns hopefully a thing of the past, we found ourselves curious about what summer plans look like for everyone. Are folks planning to travel or stick close to home? We surveyed over 1,300 Americans and what we found says we’re hopeful, but wary. And maybe not as weary of our ‘new normal’ as you…

In the “before times,” conferences and meetings were part of the annual plan.  Getting together.  Learning together.  Eating and drinking together.  Spending lots of money.  This past year has helped us focus on the actual purpose of the events that people consider attending, and we’ve found some real benefits to the virtual event – and…