Articles
Moneyball: The Spring Book Starts March 28
When designing questionnaires for perceptual studies, clients have many times asked us to inquire about how much talk listeners want in the station’s morning show. We always try to push back on that request. The bottom line is that most listeners don’t know what balance of talk and music works for them. They’ll answer the…
Read MoreMoneyball: One Week to Spring Book
The spring book starts Thursday, March 28. If you’re among a fortunate few, you’re putting finishing touches on promotional plans, making last-minute tweaks to Selector or Music Master, and looking calmly ahead at your summer vacation plans. Otherwise, you’re still nailing down promotional plans, hoping your music research will be done soon, and arguing with…
Read MoreMoneyball: Two Weeks Until Your Big Party
You’re throwing a party starting on Thursday, March 28. If you program or manage a radio station in the US, that’s the day that starts the spring book for PPM and Diary markets. You’re probably hoping that something north of one person in six in your market will attend your party every week through late…
Read MoreMoneyball: Three Weeks Until Spring Book
Last week we showed that TikTok is now a part of the Foundational Four platforms for NuVoodoo marketing when demos under 45 are involved. For us that move was based on TikTok’s strong usage numbers among those most likely to participate in the ratings, along with targeting options down to the Zip Code level for…
Read MoreMastering Video Ads: Elevating Your Digital Marketing Strategy
In today’s digital age, video advertising has emerged as a cornerstone of successful marketing strategies. With the rise of platforms like TikTok and Instagram Reels, short-form video content has not only become popular but essential for brands aiming to capture the attention of their target audience. However, creating effective video ads goes beyond just hitting…
Read MoreNuVoodoo’s B2B Marketing Playbook Part 3: Why Capturing a Prospect’s Email Address Is the Holy Grail for Digital Advertising Success
In our previous article, we reviewed evidence from NuVoodoo’s 2024 media study that showed Business decision-maker’s strong inclination to share email contact information when offered access to valuable information, such as industry-specific white papers, webinars, and newsletters. This Free Sample of Smartness strategy and approach is a well-known driver of B2B relationships at the top…
Read MoreMoneyball: A New Option for Ad Placement
The results of NuVoodoo Ratings Prospects Study 23 make it clear, there’s a new ad platform option for stations advertising for the spring book. For years our marketing team has talked about The Foundational Four, meaning the Alphabet duo of Google and YouTube and the Meta duo of Instagram and Facebook. For daily usage among…
Read MoreNew 2024 Data: B2B Marketing Incentives That Persuade Business Decision-Makers To Share Their Contact Information
Part 2 In Our B2B Marketing Series Since the post-pandemic reopening, NuVoodoo clients have been increasingly requesting B2B marketing intelligence as a complement to our broader ongoing study of marketing channels and ad messaging effectiveness. Recent research efforts have involved modeling employment and income data to allow us to analyze the behavior and attitudes of…
Read MoreMoneyball: Ready? Spring Book About Five Weeks Away
The spring book starts in about five weeks as you’re likely to be reading this. If you’re planning a spring promotion you still have time to finalize contest plans and on-air promotional tactics – but time is getting tight if you’re planning to support your promotion with off-air paid advertising. If you’re in a diary…
Read MoreMoneyball: The Devil’s in the Details (i.e., the Data)
The latest NuVoodoo Ratings Prospects Study shows interesting shifts in the percentages who pay attention to ads in various channels. That’s important information if you’re planning a marketing program for the spring ratings starting in about six weeks. The table below shows 17 marketing channels tracked from our prior study conducted last summer. One big…
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