Will St. Nick Be the Sugar PUMM Fairy in 2020?

Santa dog banner

NuVoodoo marketing guru Mike O’Connor asked us to run a quick study to look into the appetite for and timing of Christmas music this year. With PUMM still down dramatically in many PPM markets, stations are looking for strong plays to lift ratings this fall. Also, many diary markets have their first December monthlies to…

Read More

Working (and Listening) From Home Is Here to Stay

Woman listening to music in headphones on couch, using pc

Presenting at this year’s virtual Morning Show Boot Camp, preparing a talk for the CMB Momentum Summit next month and chatting with clients in recent weeks, the same themes keep coming up as we talk about radio’s future. Things aren’t going back to normal anytime soon. The car-heavy morning commute may return eventually, but radio…

Read More

Are People “Sleeping In” During the Pandemic?

Relaxing breakfast at home

In the study NuVoodoo fielded just before Labor Day and presented at Morning Show Boot Camp (1000 morning show listeners 18-49 across all PPM markets), we set out to learn how wake-up times had shifted in the coronavirus era. We know lives have changed with many people forced to work from home, either for safety…

Read More

What the World Needs Now: A Big Audio Hug

Father hugs his depressed teenage daughter wearing headphones

In the study we presented at Morning Show Boot Camp (1000 morning show listeners 18-49 across all PPM markets), we wanted to get an idea of what kind of morning show people were looking for given the unusual nature of 2020. Even in “normal times,” we know a portion of morning radio listeners are looking…

Read More

Advice for Morning Talent

Smiling young businessman changing music stations while driving

During our session at Morning Show Boot Camp last week, we were asked what advice we have for morning talent. Carolyn and I answered off the cuff, but thought we’d take this opportunity to write a complete answer to the question, “What are the most important things morning shows should be doing today?” Stay relevant…

Read More

The PPM Headphone Adjustment. Finally.

girl listening to music

Back during the introduction of PPM (when it was a partnership between Arbitron and Nielsen), some of us fretted about quarter hours that could be lost because of headphone listening. Arbitron assured us that panelists would just have to use a dongle to connect their audio source to the meter and then plug their headphones…

Read More

Announcing NuVoodoo Consumer Insights

NuVoodoo Consumer Insights is live and ready. It’s a sales-focused research solution that collects local samples quickly in markets of all sizes to help get meetings and close deals with prospective advertisers. Our research operations team sets up the output in a custom dashboard with presentation-ready results: as the sample fills up, you can literally…

Read More

What Radio Sales Teams Need Is…

Business team in the city

An enlightening part of preparing for our recent webinar for RAB members was surveying that group of sales professionals about what they do and what help they need. In all, some 259 radio sales professionals gave us feedback. Despite their frustration with having to prove to prospects over and over again that people really DO…

Read More

NuVoodoo Research for Radio Sales

Business discussions

An abundance of thanks to our friends at the RAB for a great session on our NuVoodoo webinar last week as part of their ongoing Open for Business series. We were solidly focused on radio sales efforts for this webinar, fueled by consumer insights gathered in our daily interviews conducted to keep track of coronavirus…

Read More

Writing Business in the New Abnormal

Working during quarantine

This time NuVoodoo has spun up a webinar to help folks on the sales side of the building. Marketing in the New Abnormal for radio sales professionals is this Wednesday, August 12 at 1 PM Eastern as part of the RAB’s ongoing Open for Business webinar series. In about 30 minutes, Carolyn Gilbert and I…

Read More