All Access Articles

Why Contests Are So Important

Though contests fall far behind delivering great music or entertaining personalities as primary reasons listeners choose one station over another overall, contests are of substantially greater interest to … likely ratings participants.

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What Percentage Listen to Terrestrial At Work?

With 60% of the ratings-susceptible respondents we’ve identified saying they listen at work, there are a lot of quarter hours up for grabs. Yet, those who pay attention to declines in workday PUMM levels know that the competition for at-work listening has never been more fierce.

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Main Advantages of FM: A Sneak Peek

In our new study of over 3,000 respondents ages 14-54 from across all PPM markets fielded last month, we went looking for the main advantages of FM radio. You already know the #1 advantage they gave us, but we were surprised by the #2 advantage: Stations are connected with your local community.

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Building Radio’s Bench: Are We Getting the Best From Today’s Grads?

We’ve long thought that colleges weren’t necessarily optimizing the wealth of knowledge available to share with their students from the business community. And that we, as radio folk, weren’t doing enough to inspire and tap into the incredible talent at local colleges and universities. What we have here might just be a failure to communicate!

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