Unlocking Precision: 7 Alternative Targeting Strategies for a Cookie-Free World

Business target concept, male hand holding arrow dart at center targeting hit highest point.

In the ever-evolving landscape of digital marketing, few elements have been as integral as browser cookies. These small pieces of data have fueled the tailored advertisements, personalized experiences, and insightful analytics that have become synonymous with modern online engagement. However, as technology advances and user privacy takes center stage, the foundation upon which much of…

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In The kNOW: Going Mobile

Group of friends using mobile phone

I used to feel naked all day if I forgot to put my watch on in the morning before heading out. Now, if I somehow manage to leave the house without my phone, I’ll return to get it. I don’t even wear a watch anymore. We use our phones for everything; news, weather, calendar, email,…

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The Transformative Power of AI in Digital Marketing – According to AI

Artificial intelligence in financial activities

In recent years, rapid advancements in artificial intelligence (AI) have had a profound impact on various sectors, and digital marketing is no exception. AI-powered technologies are revolutionizing the way businesses connect with consumers, optimize campaigns, and personalize experiences. This article explores the significant impacts AI is set to make on digital marketing, both as a…

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Connecting Experiential

people figurines connected by blue lines

Before arriving at NuVoodoo, a full-service digital marketing agency, I spent almost 11 years in the experiential marketing industry. For those unfamiliar with the term, Experiential marketing, also known as event marketing, is a marketing strategy that aims to create memorable and immersive experiences for consumers. Examples of experiential marketing initiatives include brand activations at…

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Preparing a Survey: Three Key Questions

Conceptual the customer responded to the survey

Last month we talked about The Power of Primary Research and why conducting it is vital to keeping your brand and business healthy and growing. We mentioned that primary research includes both qualitative and quantitative methods. In a previous article Are You Playing with a Full Deck? we discussed the benefits of including Qualitative Research…

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E-Mail Metrics Are Broken. Here’s How To Make The Best Of It.

In the radio industry, we are ((cough)) perhaps more accustomed than most to making business decisions based on numbers where the methodology for collecting and reporting them are, shall we say, not transparent. That’s more and more common in the digital space as well where email opens are getting less and less reliable across the…

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You CAN Handle the Truth: The Benefit of Asking

“I was wrong.” “What I thought would happen made me do things that didn’t turn out the way I thought they would.” “Things happened that I didn’t anticipate.” “I thought what happened before would happen this time.” “I don’t know.” As businesspeople, these are things we are terrified to think, no less say.  We’re paid…

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Thanks and Giving

Thanksgiving

As we reflect on the year and what we’re thankful for, our clients are certainly at the top of the list. We are excited and motivated by the chance to truly advance and support so many different companies in such unique and innovative ways. We know the importance of driving measurable results for your customers,…

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In The kNOW: Ho-Ho-How Do We Feel About the Ho-Ho-Holidays?

Stressed Santa Claus preparing gifts

Curiosity got the best of us as Halloween faded and Thanksgiving loomed for the first relatively “normal” holiday season since 2019.  How are people feeling about the holidays this year?  Who’s more excited?  Who is less excited?  Are we Scroogier or Tiny Timmier?  Have our shopping habits changed for good?  With inflation and the threat…

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In The kNOW: It’s that time of year again…or is it?

Happy man enjoying in window shopping for Christmas holidays.

For this month’s ‘In the kNOW’ we wanted to challenge ourselves. Just how fast could we understand consumer point of view (CPOV) on a trending topic? We used our own ‘Quick Turn Qual’ product to investigate consumer sentiment around shopping on Black Friday and Cyber Monday. We posed an open-ended question for about an hour…

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