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In ThekNOW
“The Way we’ve Always Done It” Will Kill Your Business
In today’s dynamic business landscape, relying solely on ‘how we’ve always done it’ won’t yield the best results. As a media company, specializing in market research and consumer insights, we take our responsibility to encourage clients to think outside the box very seriously. It’s vital to present our clients with innovative approaches for gathering insights…
Read MorePreparing a Survey: Three Key Questions
Last month we talked about The Power of Primary Research and why conducting it is vital to keeping your brand and business healthy and growing. We mentioned that primary research includes both qualitative and quantitative methods. In a previous article Are You Playing with a Full Deck? we discussed the benefits of including Qualitative Research…
Read MoreIn The kNOW: Ho-Ho-How Do We Feel About the Ho-Ho-Holidays?
Curiosity got the best of us as Halloween faded and Thanksgiving loomed for the first relatively “normal” holiday season since 2019. How are people feeling about the holidays this year? Who’s more excited? Who is less excited? Are we Scroogier or Tiny Timmier? Have our shopping habits changed for good? With inflation and the threat…
Read MoreIn The kNOW: It’s that time of year again…or is it?
For this month’s ‘In the kNOW’ we wanted to challenge ourselves. Just how fast could we understand consumer point of view (CPOV) on a trending topic? We used our own ‘Quick Turn Qual’ product to investigate consumer sentiment around shopping on Black Friday and Cyber Monday. We posed an open-ended question for about an hour…
Read MoreIn the kNOW: Where We Stand and How We Keep Standing!
There’s a LOT going on right now. Which means there’s plenty to weigh on people’s minds. And hopefully, we’ve all found ways to cope with the stress and anxiety that comes with worry. But with all the different current issues on the local, state, national and global stages happening, we were curious, “What do people…
Read MoreIn The kNOW: Work 2.0: What Does Yours Look Like?
Remember just three short years ago sitting at a conference table…with other people… in real pants? What about Casual Fridays and Beer Car Thursdays? Only Thursdays and Fridays. (I do kind of miss Beer Cart Thursdays, they felt rebellious and like an adult version of a well-earned ice cream cone treat.) Oh, how far we’ve come in three…
Read MoreCryptocurrency: Is it ‘virtually’ inevitable?
Standing in the grocery store line the other day, I overheard a conversation between a father and teenage son about a guy who bought two pizzas with 10,000 Bitcoins back in 2010. At the time, 10K in Bitcoin was only worth about $40. According to the son, if the man had just kept those 10,000…
Read MoreAre You Playing with a Full Deck?
Last month we looked at a LOT of numbers. Lots and lots of data. And sure, the ‘numbers’ are necessary to allocate resources, run statistical analysis, determine trends and their significance and more. But relying on quantitative methods and data alone can leave a lot on the table. This month’s In the kNOW discusses why including qualitative…
Read MoreIn The kNOW: The Unvaccinated: A Closer Look
Many of us here at NuVoodoo recently got our SECOND round of COVID. Despite being vaccinated and boosted. It seems we all know someone that has now either gotten COVID a second time or has had it despite being vaccinated. But none of us personally know a vaccinated person who’s become seriously, hospital, ill. We…
Read MoreBack On the Town Anytime Soon?
If you’re like us, your entertainment and dining out budget has gone way down and stayed down throughout the pandemic. We miss grabbing a drink with friends, taking the kids out for a treat, or just letting someone ELSE cook dinner for a change. In some ways, people are ready to get back to normal;…
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