Articles
Moneyball: How Much Contest Cash Do You NEED?
The news that America’s most famous groundhog, Punxsutawney Phil, did not see his shadow arrived as this is being written – predicting an early spring. At the same time, America’s 146th most famous groundhog, Nielsen Ned, also failed to see his shadow, predicting that the spring ratings would start on March 28 – about seven…
Read MoreThe B2B Landscape: Data-Driven Strategies for Successfully Reaching and Influencing Business Decision Makers (Part 1)
In today’s fast-paced, ever-evolving digital marketing arena, understanding the nuances of marketing as it applies to specific audiences is more crucial than ever. NuVoodoo’s first media study of 2024 sheds light on one vital segment of the market: likely business decision-makers and digital B2B marketing. Our research goes beyond data collection, focusing on actionable insights…
Read MoreMoneyball: Fishing Where the Fish Are, Sort Of …
We’re digging through the data collected from over 3,200 14-54s nationwide in our latest NuVoodoo Ratings Prospects Study as we prepare to give clients first looks at the complete data before we release it more widely. It’s our way of giving back to a business we love and a future we’re very much invested in…
Read MoreUnlocking the Power of Place: How Geo-Targeting Elevates Event Sponsorships and Brand Engagement
In the vast expanse of digital marketing, finding ways to connect directly and effectively with your audience is key. Geo-targeting, a technology that uses geographical locations to deliver content, is revolutionizing how event sponsors and brands engage with their target demographics. In this dive into geo-targeting, we’ll explore how it’s changing the game for event…
Read MoreReady or Not, Here Come New Email Marketing Regulations
If email is part of your marketing strategy, you have likely heard that Google and Yahoo are implementing new sender requirements in February 2024. With spam rates reaching new highs, these privacy rules are meant to keep unsafe and unwanted emails from cluttering consumer’s inboxes. To avoid deliverability issues and keep your emails from landing…
Read MoreHow NuVoodoo Played a Pivotal Role in Achieving an Outstanding 500%+ Return on Ad Spend for a National Consumer Brand
“We just heard from our manufacturing partner and they begged us to pause our holiday shopping campaign. They simply couldn’t keep up with demand…” We pride ourselves in our unique ability to combine market research capabilities with our digital advertising expertise to produce outsized results for our partners. During the critical holiday sales cycle,…
Read MoreMoneyball: A New Study Coming with New Information
The 23rd in our series of twice-annual Ratings Prospects Studies has just finished fielding. In the weeks ahead we’ll be sharing the latest results first with clients and then more widely across the industry. While we track results on some points we’ve asked before, first party data is a major focus of this new study. We’ll…
Read MoreMoneyball: Options for Decision-Making
The spring ratings period starts in about 10 weeks. As we noted last week, we’re still at the point where we feel we have plenty of time to make programming tweaks, get promotional plans made, and marketing plans set. Sometimes, however, changes in the ratings become wrinkles in those plans. Is that decline in a…
Read MoreMoneyball: The Most Potent Research Choice is …
The spring ratings period starts in about 11 weeks. We tell ourselves that’s plenty of time to get marketing and promotional plans set and programming tweaks laid in, but the reality is things go quickly at this time of year. Even if you already have your fall ratings results, you may still be working through…
Read More“No One Listens to Radio Anymore?” How to Survive the Holiday Grilling from Your Relatives
Ah, the holidays. You’re likely disengaging from the grind and enjoying some much-needed downtime, along with more than a few holiday-cheer-infused celebrations among family and friends. If you’re like me, this time of year yields more social interaction with those neither in nor connected to the radio industry. Inevitably, the Christmas punch bowl drains enough…
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