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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
Last week we wrote about the TSL that’s already developed for new online music services, chiefly Pandora. We said it’s time radio stopped focusing on competition just from within its walled garden and started focusing on the wider world of competition for consumers’ ears. We offered some thought-starters last week and wanted to offer some…
Read MoreWhat if you conducted a live focus group of listeners in front of a room of talk radio managers, consultants, programmers and hosts? No mirrors. No video cameras. Nothing between the panelists and the seasoned talk radio professionals. NuVoodoo did it in Atlanta for Talk Show Boot Camp 2015 and did again March 5 at…
Read MoreA CHR client remarked recently that he’s concerned online music services are eating up his midday ratings. This is a very smart programmer at a major market CHR. We felt compelled to share with him some data from our 2016 Ratings Prospects Study that support his hypothesis. The epicenter for the new online radio services…
Read MoreFacebook recently crossed the 3 million advertiser mark. Declarations of death for Facebook have not only been greatly exaggerated, they’ve been dead wrong. There’s a reason so many advertise on the Facebook ecosystem (which includes a mobile phone network and Instagram, by the way). According to the latest NuVoodoo Ratings Prospect Study, Facebook usage has…
Read MoreIn this year’s NuVoodoo Ratings Prospects Study we asked respondents about several dozen positioning statements and slogans used on stations around the country. Here we’ll isolate a sampling of statements and slogans as rated by Women 18-29 who are P1 to a CHR station – mainstream or rhythmic. We’ll also disclaim that it’s a national…
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