Not that many years ago the prescription for higher radio station ratings was to call Filmhouse, pay them for one of their successful syndicated TV commercials, buy 400 GRPs per week for 4-6 weeks and wait confidently for higher numbers when the book came out months later. While that heavy TV strategy might still work…

Having a bunch of ads, occasional grocery coupons, movie listings, notices of who died yesterday, yesterday’s closing stock prices, a handful of blog posts and a round-up of yesterday’s news printed out and delivered to your door made sense for many of us in the not-too-distant past.  Many newspaper editorial departments believed that it was…

A few managers and programmers continue to deny that Pandora and its peers are competitors for radio. We’re wondering how many quarter hours they need to lose to these new sources before they begin treating them as competition. Not that many years ago in our work with television stations we’d encounter station managers who didn’t…

When we asked consumers in our NuVoodoo 2016 Ratings Prospects Study how much time they spend with FM or AM radio and Pandora, stack up those who listen at least an hour a day – and then sift the results by household income (abbreviated “HHI” here), the results are sobering.  Among the highest earners in…

Thirty or more years ago, radio stations asked listeners to do all sorts of things to enter contests – and, if the prizes were sufficiently enticing, enough people participated that radio stations never thought twice about promo copy that went something like, “All you have to do to win is …” and then go on…