With apologies to the authors of the wonderful book many of us have read to our kids over the years, we thought it was worth thinking about where those of us now in the radio business came from. Why’d we want to get into the business? How’d we get our jobs? If we were 21…

When was the last time the radio made you laugh?  When was the last time the radio made you smile?  We asked these and other questions about radio’s emotional bond with listeners in one of the two national consumer studies NuVoodoo fielded for 2016.  We were pleased with the relatively high marks radio gets for…

The results from our seventh NuVoodoo Ratings Prospects Study are in. We’ll be sharing our latest insights as we move through 2016 – though we’ll save some for clients, some for the designs of our revolutionary direct marketing programs for clients and still others for our keynote at the Worldwide Radio Summit in April. Many…

In designing the two national consumer studies that NuVoodoo fielded for 2016, whenever possible we wanted to ask new questions and probe different aspects of what listeners get from our brands.  With buzz in the digital press about “curated playlists” on Spotify and some of its competitors, as well as the mysterious algorithm that Pandora…

PD’s have an amazing range of tools today to help choose which songs to play. All provide interesting information that can be deployed in valuable ways. While there’s a clear benefit in having insight into which songs are going to be hits in the near future, there’s also a clear need to understanding which songs…