If you’re confused about how to spend your mobile marketing dollars, you are not alone.  Advertisers often feel overwhelmed by the many strategies and tactics available for mobile marketing campaigns. From social media ads and in-app advertising to SMS marketing and hyperlocal GPS-dependent strategies, there are numerous options to choose from.  It helps to have…

Maya Angelou is credited with saying, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” We’ll submit the emotional connection that radio can have with listeners – how we make people feel – is critical to building and maintaining…

The platforms and channels that rank highest on the advertising attention scale have one thing in common: they are dominated by smartphone users. This is the first of a three-part series all about targeting and marketing to consumers via their mobile devices.  –Mike O’Connor EVP Marketing Strategy In NuVoodoo’s nationwide digital media survey conducted during…

NuVoodoo president Carolyn Gilbert and I often share the writing of these posts, but this one’s personal to me, Leigh Jacobs. I’ve lived in Philly for many years but grew up a few miles down I-95 in Wilmington, Delaware. I caught the “radio bug” at the 10-watt FM station at my high school, started working…

In our previous article about how TikTok has become a potent marketing weapon for radio and other businesses, we discussed how rapid growth has enabled TikTok to expand its selection of advertising capabilities to now include zip code targeting. For radio stations playing the hot zip marketing game to influence ratings, or for businesses catering…