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Articles
NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
THE QUICK READ: The social marketing playing field is made of quicksand – not granite. That means constant testing to assess which way that quicksand is flowing. The Foundational Four: Google, Facebook, YouTube & Instagram remain consistent in their power & ubiquity, as well as the way to get the most bang for your marketing…
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In the ever-evolving landscape of digital marketing, few elements have been as integral as browser cookies. These small pieces of data have fueled the tailored advertisements, personalized experiences, and insightful analytics that have become synonymous with modern online engagement. However, as technology advances and user privacy takes center stage, the foundation upon which much of…
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Despite the new privacy controls over the past few years that let consumers have more control over their personal data, location-based tracking (of smartphones) remains an extremely effective marketing tool for brands. You’ve likely heard the terms Geo-targeting, Geo-fencing, and quite possibly even Geo-Conquesting, which had been NuVoodoo’s state-of-the-art ad tech for mobile marketing. Until…
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We’re meeting with NuVoodoo clients (and could-be clients) to show results from our 22nd Ratings Prospects Study that finished fielding earlier in July. If we’ve missed your company (or our email invitation got caught in a spam folder) for a preview session, please ping us with an email to TellMeMore@nuvoodoo.com and we’ll get you scheduled…
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I used to feel naked all day if I forgot to put my watch on in the morning before heading out. Now, if I somehow manage to leave the house without my phone, I’ll return to get it. I don’t even wear a watch anymore. We use our phones for everything; news, weather, calendar, email,…
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