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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
Last month we talked about The Power of Primary Research and why conducting it is vital to keeping your brand and business healthy and growing. We mentioned that primary research includes both qualitative and quantitative methods. In a previous article Are You Playing with a Full Deck? we discussed the benefits of including Qualitative Research…
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Carolyn Gilbert and I had a great time last week with the latest CRS360 session: “The CRS Music Test: It Takes All Sorts.” The leader of the CRS research committee Clay Hunnicutt moderated a lively hour with us and two great Country programmers, Marci Braun and Brook Stephens. We discussed the best practices for using…
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In a recent episode of American Idol Lionel Richie advised a contestant that you have to play to the entire audience as a performer. It’s easy to get caught up in the emotion and adulation of those in the front row, but it’s critical to spread your attention across the entire crowd. With radio it’s…
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The session Carolyn Gilbert, PJ Kling, and I presented at the All Access Audio Summit 2023 last week focused on growing the next tenth of a rating point for stations. Moneyball for Radio involved seven steps, but the most important item was #1 “Stop Looking at Cher Share.” In that initial section we pleaded that…
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“We will control the horizontal. We will control the vertical” – so said the opening narration of TV’s “The Outer Limits,” premiering in 1963. You have to be of a certain age to even recall TV sets having controls for horizontal and vertical sync, but it was a good reason to learn what horizontal and…
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