TikTok has exploded in popularity over the past few years, with over one billion active users worldwide. With its engaging content and short-form videos, TikTok has become a social media powerhouse that can no longer be ignored by brands and advertisers. Investing in TikTok advertising can provide numerous benefits for businesses looking to reach a…

Here at NuVoodoo, we strongly believe that research is vital to making marketing decisions. Without it, investing your budget into strategies, channels, tactics, and key messaging, can feel a lot like a shot in the dark. But when research and marketing work together, they’re locked in an epic handshake that will ultimately allow you to…

Throughout March we’ve been conducting webinars showing off the results of the latest NuVoodoo study. If you missed the webinars live, you can find a recording at nuvoodoo.com/webinars. We did our best to balance the interests of our newest clients outside the radio business with the needs of our longtime radio clients in the webinar.…

NuVoodoo was in Nashville last week for Country Radio Seminar 2023 – and what a great show it was. RJ Curtis and the team at CRS put together an amazing slate of sessions including solid insights that programmers could use to improve their stations, in-depth interviews with thought leaders, and lots of Country music from…

The start of the Spring book is less than two weeks away. With a tough season for revenue in an uncertain economy, owners are holding on to budgets … unless or until it’s absolutely necessary to make any expenditure. If you’re trying to come up with what to promote on your own air with a…