Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

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Free Research Results

By Leigh Jacobs

Last week we had the privilege of showing additional data from the podcast studies we did at NuVoodoo during the summer. We were at the Podcast Futures conference within the NAB Show New York. Compared to the content-creator focus of what we’d shown at Podcast Movement in August, our New York presentation went focused on…

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NuVoodoo Webinar for Country Radio Seminar, October 25

By Leigh Jacobs

NuVoodoo is back with a fresh webinar for the folks at Country Radio Seminar as part of their CRS360 series. We’re calling it Song Wars and it’s coming up on the afternoon of Tuesday, October 25. Register for the free webinar here. For this new webinar we imagined the decision that’s been faced by listeners…

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Jogger selecting music on smartphone

Podcast Commercials: Effective or Skippable?

By Leigh Jacobs

At Podcast Movement in August, we tailored our presentation to podcast creators, particularly independent producers engaged in the hard work of building audiences one listener at a time. At the Podcast Futures conference on October 19 at the NAB Show, we focused on the commercial inventory within podcasts. We began our podcast work with a…

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Cute and funny boy looking at notepaper with question mark on his forehead

If We Ask the Questions We’ve Always Asked

By Leigh Jacobs

We’ll get the answers we’ve always gotten and make the same decisions we’ve always made. When more stations could afford to budget for annual perceptual studies, that every-year repetition allowed the stations to eliminate questions that didn’t yield actionable answers – and allowed additional explorations into new territory. Today, many of the studies that get…

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Woman turning on car air condition system on dashboard in car panel, Auto car air condition

Music Research Options for Uncertain Times

By Leigh Jacobs

Last week I laid out marketing options for stations that are just getting their budget approvals as the fall book is underway. I also had the chance to video chat last week with NuVoodoo marketing guru Mike O’Connor about the newest additions to our marketing arsenal. A recording of that session is available on YouTube.…

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