Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

New Data – Have Bluesky or Threads Dethroned X-Twitter?

By Mike O'Connor

Just in from the field! NuVoodoo Media Services’ first consumer digital media study of the new year. We’re sharing feedback from our randomly screened & compensated nationwide sample of just over 2900 U.S consumers (over the age of 13). We completed interviews with 755 Gen Z’s, 757 Millennials, 662 Gen Xers, and 734 Baby Boomers…

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Multiracial group of young people looking at smartphone while walking in the street

Moneyball: The Most Important Social Media Platforms

By Leigh Jacobs

NuVoodoo National Media & Marketing Study 25 represents the opinions of nearly 3000 respondents aged 14 and older. We have the entire Baby Boom and as much of the Silent Generation as we can get in a study conducted online, but three quarters of the sample is comprised of members of generations younger than Baby…

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The AI Universe Before the Storm: Consumer Uptake Trends on the Eve of DeepSeek

By Mike O'Connor

The world of AI is moving at a breakneck pace. Just days ago, the release of DeepSeek sent shockwaves through the financial markets, disrupting established players and democratizing access to powerful AI tools. But what was the landscape like before this seismic shift? Our January 2025 consumer study, involving over 2,900 US consumers aged 13…

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New Data: Americans Are Concerned About Misinformation on Social Media But Rely On It as a Primary News Source

By Mike O'Connor

Just in from the field! NuVoodoo Media Services’ first consumer digital media study of the new year. We’re sharing feedback from our randomly screened & compensated nationwide sample of just over 2900 U.S consumers (over the age of 13). We completed interviews with 755 Gen Z’s, 757 Millennials, 662 Gen Xers, and 734 Baby Boomers…

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Smiling young woman riding a bus listening to music

Moneyball: Where Radio Ranks for Music Discovery

By Leigh Jacobs

NuVoodoo National Media & Marketing Study 25 is out of the field. The sample is massive, and the demo is wider. We start at age 14, but this study has no top end. We have the entire Baby Boom and as much of the Silent Generation as we can get in a study conducted online,…

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