The decline in trust for mass media institutions is a well-documented phenomenon. A 2024 Gallup poll, for instance, revealed that the percentage of Americans with a “great deal” or “fair amount” of trust in the mass media has plummeted to 36%, down from 68% in 1972. This growing skepticism towards large, faceless media entities has…

This is the 5th in our series reviewing NuVoodoo research about  the media habits of high-earning households.  Parts 1 – 4 are available at nuvoodoo.com/articles. In our final deep-dive into the digital habits of America’s wealthiest households (those earning over $200,000 or more annually), NuVoodoo’s survey of 2,908 U.S. consumers paints a vivid picture: compared…

Budweiser’s Grand Prix win for Audio and Radio at the Cannes Lions Festival highlighted just how impactful a simple yet creative idea can be. As Ad Age said, “It takes only a second for music fans to identify their favorite song when they hear it. Behind this insight, Budweiser played the role of a high-speed…

With the deep history between radio and music, many of us recall a time when radio was the top of the heap when for music discovery. To understand where things stand today, we first need to determine who’s interested in new music. Across a sample of over 2,900 people nationwide, 57% give a very high…

This is the fourth article in our series spotlighting the media habits of higher-earning households, drawing from NuVoodoo’s latest national consumer study.  Our previous updates are available at nuvoodoo.com/articles.  In Part Four, we turn our attention to the social commerce habits of affluent consumers. When we talk about “social purchases,” we mean transactions that happen…