This is the third article in our study & analysis of the media behavior of $100k+ income households.  Part One and Part Two  are available at nuvoodoo.com/articles. In today’s crowded digital advertising universe, it’s not enough to know who is on which platform—you also need to understand how often they’re there. Drawing on our latest…

We’re getting great feedback on our participation in a new CRS360 webinar, “A Face for Radio?” …A Difference for Your Listeners.” Along with Carolyn Gilbert and me, the webinar features new Country Radio Hall of Fame inductee Clay Hunnicutt and iHeartMedia Nashville’s Gator Harrison. Together, we look more deeply into what Country radio listeners say…

A new CRS360 webinar published just ahead of the Memorial Day holiday titled, “A Face for Radio?” …A Difference for Your Listeners.” It features new Country Radio Hall of Fame inductee Clay Hunnicutt, iHeartMedia Nashville’s Gator Harrison, Carolyn Gilbert, and me taking a deeper dive into what Country radio listeners say about personalities on Country…

We’re spotlighting the media habits of higher-earning households, drawing from NuVoodoo’s latest national consumer study, where nearly one in five in our 2,908 respondent universe report household incomes above $100,000. In Part One, we explored how high-income ($100K–$199K) and very high-income ($200K+) households consistently outpace the broader population in daily media usage — with engagement…

Many years ago, in an introductory college course on broadcast radio the professor laid out that the goal of commercial radio isn’t to build a large audience, the goal is to sell advertising. As the advertising landscape shifts toward highly targeted digital solutions, stations are turning to other revenue streams like events. It’s a natural…