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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
For this month’s ‘In the kNOW’ we wanted to challenge ourselves. Just how fast could we understand consumer point of view (CPOV) on a trending topic? We used our own ‘Quick Turn Qual’ product to investigate consumer sentiment around shopping on Black Friday and Cyber Monday. We posed an open-ended question for about an hour…
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Last week we had the privilege of showing additional data from the podcast studies we did at NuVoodoo during the summer. We were at the Podcast Futures conference within the NAB Show New York. Compared to the content-creator focus of what we’d shown at Podcast Movement in August, our New York presentation went focused on…
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NuVoodoo is back with a fresh webinar for the folks at Country Radio Seminar as part of their CRS360 series. We’re calling it Song Wars and it’s coming up on the afternoon of Tuesday, October 25. Register for the free webinar here. For this new webinar we imagined the decision that’s been faced by listeners…
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At Podcast Movement in August, we tailored our presentation to podcast creators, particularly independent producers engaged in the hard work of building audiences one listener at a time. At the Podcast Futures conference on October 19 at the NAB Show, we focused on the commercial inventory within podcasts. We began our podcast work with a…
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We’ll get the answers we’ve always gotten and make the same decisions we’ve always made. When more stations could afford to budget for annual perceptual studies, that every-year repetition allowed the stations to eliminate questions that didn’t yield actionable answers – and allowed additional explorations into new territory. Today, many of the studies that get…
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