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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
TV’s, Smartphones or Computers? Knowing Precisely Where Different Audience Segments Spend Their Time Is Essential for Maximizing Marketing Success In its January 2025 Consumer Media Study, NuVoodoo delved deep into the daily device habits of Americans, surveying over 2,900 randomly selected and compensated respondents aged 14 and older across the United States. The study population…
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NuVoodoo will be in Nashville later this week for the Country Radio Seminar. While there we’ll present a massive 1,500-person study of Country music fans – including nearly 1,200 Country radio listeners. Respondents have a lot to say about where Country music is heading, how they’re connecting to the music, which sources they’re turning to…
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The world of video and audio streaming is exploding. For digital advertisers, this presents a challenge: with audiences scattered across so many platforms, how do you make sure your message has an impact? Simply put, you need to be where your audience is spending their time. Even in our evolved media world, the legacy concepts…
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Just in from the field! NuVoodoo Media Services’ first consumer digital media study of the new year. We’re sharing feedback from our randomly screened & compensated nationwide sample of just over 2900 U.S consumers (over the age of 13). We completed interviews with 755 Gen Z’s, 757 Millennials, 662 Gen Xers, and 734 Baby Boomers…
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The latest NuVoodoo national study includes the opinions of nearly 3000 respondents aged 14 and older. This means we have complete samples of Baby Boomers, Gen X, Millennials, and almost all of Gen Z. Three fourths of the sample is younger than Baby Boomers. Generation Alpha will start to show up in our sample in…
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