In today’s data-driven world, brand marketers have access to a wealth of metrics—email open rates, click-through rates, conversions, and more. While these numbers provide valuable insights, they often tell only part of the story. Many marketers face a common challenge: piecing together disparate data points to understand the bigger picture. What’s missing isn’t more data…

This article provides a comprehensive overview of the Connected TV (CTV) advertising landscape, covering key trends, opportunities, and strategies for success. You’ll gain valuable insights into: The Rise of CTV: Understand the shift from traditional TV to streaming and why CTV is dominating the market. Industry Shifts: Stay informed about the latest trend in Live…

Just in from the field! NuVoodoo Media Services’ first consumer digital media study of the new year delivers fascinating insights into TikTok’s reach and generational skew just before the U.S. Supreme Court’s decision to uphold the government ban (though Donald Trump may have extended the runway a bit this weekend). We’re sharing feedback from our…

We made a few changes when we fielded our first national study for 2025: NuVoodoo National Media & Marketing Study 25. The sample is still massive – over 2900 respondents – but the demo is wider. We still start at age 14. But instead of ending the sample at age 54, this one has no…

With friends and colleagues and their families facing up to the devastation in parts of Southern California, it’s difficult to find a focus that doesn’t seem trivial or shallow. Perhaps it’s a reminder that stations are licensed to serve in the community interest. While many stations attract listeners primarily for a unique music mix, all…