Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Fireworks

Countdown: Top Findings from 2021 Studies, Findings 3, 2, and 1

By Leigh Jacobs

NuVoodoo Ratings Prospects Study 19 is out of the field and our team is poring over the data and building the presentation we’ll be sharing in a free webinar on February 16. You can register for the webinar here. To get ready for that presentation, we’re reviewing top findings from the two NuVoodoo Ratings Prospects…

Read More
Sand passes through the hourglass bulbs, measuring the time it takes for the countdown to deadline

Countdown: Top Findings from 2021 Studies, Findings 6 Through 4

By Leigh Jacobs

NuVoodoo Ratings Prospects Study 19 nearly finished in the field now. We’re looking forward to diving into the new data and sharing it with the industry in a free webinar in February 16. To get ready for that presentation, we’re reviewing our top findings from the two NuVoodoo Ratings Prospects Studies conducted in 2021. Last…

Read More
The word go with alarm clock in countdown concept

Countdown: Top Findings from 2021 Studies, Findings 10 Thru 7

By Leigh Jacobs

NuVoodoo Ratings Prospects Study 19 is in the field now. We’re looking forward to diving into the new data and sharing it with the industry in a free webinar in February. For now, let’s review the top findings from both NuVoodoo Ratings Prospects Studies conducted in 2021. This week, we’re sharing findings ten through seven.…

Read More
New year 2021. White digits from split flap Airport letters on black background, banner.

Last Words on 2021 from Carolyn Gilbert

By Leigh Jacobs

TIME FLIES WHEN IT TAKES AN ETERNITY How can it be December already? Where did 2021 go? We have been living in COVID world forever. It’s fascinating how we can simultaneously think about how quickly time flies and how interminable phases of our lives can be.  That is certainly true of the last two years.…

Read More
Close-up of hands holding syringe and covid vaccine vial on white background with omicron variant

Oh My, Oh My (The Omicron Variant)

By Leigh Jacobs

We thought the Covid update data we’d written about just before Thanksgiving would be our last NuVoodoo Quick-Turn Study for 2021, but we changed our minds when news of the Omicron variant broke over Thanksgiving weekend. To get an initial read on reactions to the discovery of this highly-mutated new variant, we let the initial…

Read More