We thought the Covid update data we’d written about just before Thanksgiving would be our last NuVoodoo Quick-Turn Study for 2021, but we changed our minds when news of the Omicron variant broke over Thanksgiving weekend. To get an initial read on reactions to the discovery of this highly-mutated new variant, we let the initial…

Last week we showed data from the latest NuVoodoo Quick-Turn Study about Covid vaccination levels, the activities people are ready to resume as we enter the holiday season and their attitudes about masks and vaccination requirements. This study of 2,105 Adults 18+ nationwide from a little earlier this month showed considerable anticipation of lifestyle activities…

As radio looks at relating to audiences across the Thanksgiving holiday and the Christmas shopping season beyond, a brand-new NuVoodoo Quick-Turn Study of 2,105 Adults 18+ nationwide shows lots of Covid booster doses already in arms and considerable anticipation of lifestyle activities. These new data were collected November 12-16 and show 75% at least partially-vaccinated,…

The shelves weren’t – middle of the pandemic, no toilet paper in sight and Lysol rationing – empty. But over the last couple of months, we noticed some ‘holes’ – bare spots on shelves where our favorite brand, flavor, or scent would typically live. We saw car lots light on inventory and paid twice as…

As we come upon the Thanksgiving holiday and the Christmas shopping season, a brand-new NuVoodoo Quick-Turn Study of 2,105 Adults 18+ nationwide shows lots of Covid booster doses already in arms. These new data were collected November 12-16 and show 75% at least partially vaccinated, 24% already “boosted” and the number saying they will NOT…