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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
Wise or not, America is reopening, ending mask mandates, and essentially returning to what was once loosely defined as “normal.”Even with pandemic restrictions loosening, (at least for the moment), it’s hard to deny that the media landscape has shifted dramatically in the time since we all learned words like “social distancing” and “hydroxychloroquine,” while “Zooming”…
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Among the measures in the annual UN-sponsored World Happiness Report released last week are three questions used to quantify positive emotions. They use questions about experiencing (1) laughter and (2) enjoyment during the previous day, and a question about learning or doing something interesting during the previous day. As I read those questions, I thought…
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Standing in the grocery store line the other day, I overheard a conversation between a father and teenage son about a guy who bought two pizzas with 10,000 Bitcoins back in 2010. At the time, 10K in Bitcoin was only worth about $40. According to the son, if the man had just kept those 10,000…
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Earlier this year NuVoodoo Ratings Prospects Study 19 turned up the finding that among weekly podcast listeners, the most common thing to be doing while listening to podcasts is … driving. More than any other podcast statistic in the data, this one stands out. Podcasts are making their way into the car – of course…
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Podcasting is becoming a big business with a low barrier for entry that can pay handsome rewards to creators with solid content and strategy. Nearly half of the total sample in the NuVoodoo January 2022 Digital Media Study are now using podcasts on a weekly basis. Our sample includes interviews with 3,298 persons, ages 14…
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