Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

The Omicron Factor: Stats on Willingness to Attend In-Person Events vs. Online and Hybrid

By Russ Gilbert

Events in Q1 2022 are more of a mixed bag than a trick-or-treater gets in a neighborhood featuring vegans, new age health nuts and that one awesome house that hands out the full-sized Snickers bars.No one is really tracking event statistics at the macro level, but anecdotally we had most of the Hollywood awards shows…

Omicron Update: January

By Leigh Jacobs

With the Omicron variant pushing COVID numbers far beyond last winter’s peak, we wanted to get fresh data on how coronavirus-weary people were feeling in the face of this new surge. So, we fielded a fresh sample of over 1500 adults ages 18-64 nationwide last week. We started with vaccination status, shown below compared to…

Countdown: Top Findings from 2021 Studies, Findings 3, 2, and 1

By Leigh Jacobs

NuVoodoo Ratings Prospects Study 19 is out of the field and our team is poring over the data and building the presentation we’ll be sharing in a free webinar on February 16. You can register for the webinar here. To get ready for that presentation, we’re reviewing top findings from the two NuVoodoo Ratings Prospects…

Countdown: Top Findings from 2021 Studies, Findings 6 Through 4

By Leigh Jacobs

NuVoodoo Ratings Prospects Study 19 nearly finished in the field now. We’re looking forward to diving into the new data and sharing it with the industry in a free webinar in February 16. To get ready for that presentation, we’re reviewing our top findings from the two NuVoodoo Ratings Prospects Studies conducted in 2021. Last…

Countdown: Top Findings from 2021 Studies, Findings 10 Thru 7

By Leigh Jacobs

NuVoodoo Ratings Prospects Study 19 is in the field now. We’re looking forward to diving into the new data and sharing it with the industry in a free webinar in February. For now, let’s review the top findings from both NuVoodoo Ratings Prospects Studies conducted in 2021. This week, we’re sharing findings ten through seven.…