Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Omicron Update: January

By Leigh Jacobs

With the Omicron variant pushing COVID numbers far beyond last winter’s peak, we wanted to get fresh data on how coronavirus-weary people were feeling in the face of this new surge. So, we fielded a fresh sample of over 1500 adults ages 18-64 nationwide last week. We started with vaccination status, shown below compared to…

Countdown: Top Findings from 2021 Studies, Findings 3, 2, and 1

By Leigh Jacobs

NuVoodoo Ratings Prospects Study 19 is out of the field and our team is poring over the data and building the presentation we’ll be sharing in a free webinar on February 16. You can register for the webinar here. To get ready for that presentation, we’re reviewing top findings from the two NuVoodoo Ratings Prospects…

Countdown: Top Findings from 2021 Studies, Findings 6 Through 4

By Leigh Jacobs

NuVoodoo Ratings Prospects Study 19 nearly finished in the field now. We’re looking forward to diving into the new data and sharing it with the industry in a free webinar in February 16. To get ready for that presentation, we’re reviewing our top findings from the two NuVoodoo Ratings Prospects Studies conducted in 2021. Last…

Countdown: Top Findings from 2021 Studies, Findings 10 Thru 7

By Leigh Jacobs

NuVoodoo Ratings Prospects Study 19 is in the field now. We’re looking forward to diving into the new data and sharing it with the industry in a free webinar in February. For now, let’s review the top findings from both NuVoodoo Ratings Prospects Studies conducted in 2021. This week, we’re sharing findings ten through seven.…

Last Words on 2021 from Carolyn Gilbert

By Leigh Jacobs

TIME FLIES WHEN IT TAKES AN ETERNITY How can it be December already? Where did 2021 go? We have been living in COVID world forever. It’s fascinating how we can simultaneously think about how quickly time flies and how interminable phases of our lives can be.  That is certainly true of the last two years.…