We’re getting out first glimpses of the impact of Nielsen’s three-minute qualifier in PPM markets. Remembering that the real purpose of the ratings is to sell advertising, we can hope that the larger AQH numbers, the lift in adults 25-54, and the growth in afternoons and weekends will bring good news for sellers. There will…

The desire to be at the center of attention has never been stronger thanks to Social Media.  But  being the first to discover new music, a once powerful social currency and motivator for previous generations, appears to play a smaller role in Gen Z’s music habits. For generations before Gen Z, the taste-forming years were…

Last week we wrote about presenting a research study at Country Radio Seminar 2025. We highlighted on-going listener interest in remote broadcasts and showed the large numbers who say they never see any local Country stations broadcasting live around their towns. Those data are based on a 1,500-person study of Country music fans ages 18-54…

With screen time dominating daily life across all generations, a new behavioral shift is emerging—the digital detox movement. As consumers become more aware of screen fatigue, social disconnection, and mental health impacts, many are actively taking steps to reduce their screen exposure. But does it actually improve their well-being? NuVoodoo’s Consumer Digital Media Study (January…

We were in Nashville last week for Country Radio Seminar 2025 – and what a great event it is every year. RJ Curtis and his team put on a wonderful conference. Carolyn Gilbert and I were there to present a massive 1,500-person study of Country music fans that included nearly 1,200 Country radio listeners and…