Thanksgiving has always been my favorite holiday.  Over the years, I’ve come to refer to it as the National Butter Festival.  I think I love it because there are no real demands beyond food and family and friends.  No mandatory gifting.  No interminable build-up with parties you might not really want to go to.  No…

In Part 1 of this series, we explored the world of “podcast heavies,” delving into their demographic, socioeconomic characteristics, and diverse media consumption habits. In Part 2, we examined the advertising landscape, uncovering which platforms and formats effectively capture the attention of this valuable audience, who can be retargeted, and what platforms cause heavy podcast…

Thanks again to NuVoodoo EVP Marketing Strategy, Mike O’Connor, for his help with the massive lift of this week’s Moneyball for Radio.  Welcome back! Last week in Part 1, we explored programming media consumption patterns among likely ratings respondents in Top 40 and Hot AC formats, examining key factors that drive listener engagement and retention.…

Thanks to NuVoodoo EVP Marketing Strategy, Mike O’Connor, for his help with the massive lift of this week’s Moneyball for Radio.  Fewer than one in five of the roughly 3,200 nationwide radio listeners recruited for NuVoodoo’s 24th Ratings Prospect Study (RPS) model as likely ratings respondents overall. But constituencies expressing a strong preference for either…

Part 2: Reaching the “Podcast Heavy”: Ad Attention and Action In Part 1 of this series, we explored the world of “podcast heavies,” delving into their demographic and socioeconomic characteristics, as well as their diverse media consumption habits. We discovered that this Millennial-centric, male-skewing audience is highly engaged with both audio and video content across…