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Articles
NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
Every Halloween morning for over fifty years we’ve been pulling the NuVoodoo Christmas moose, Medford Mike, out of his enclosure to forecast when stations should start All Christmas programming. The legend goes that if Mike sees his shadow, stations should begin Christmas programming before Thanksgiving. If he doesn’t see his shadow, they should wait until…
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NuVoodoo marketing guru Mike O’Connor asked us to run a quick study to look into the appetite for and timing of Christmas music this year. With PUMM still down dramatically in many PPM markets, stations are looking for strong plays to lift ratings this fall. Also, many diary markets have their first December monthlies to…
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Presenting at this year’s virtual Morning Show Boot Camp, preparing a talk for the CMB Momentum Summit next month and chatting with clients in recent weeks, the same themes keep coming up as we talk about radio’s future. Things aren’t going back to normal anytime soon. The car-heavy morning commute may return eventually, but radio…
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In the study NuVoodoo fielded just before Labor Day and presented at Morning Show Boot Camp (1000 morning show listeners 18-49 across all PPM markets), we set out to learn how wake-up times had shifted in the coronavirus era. We know lives have changed with many people forced to work from home, either for safety…
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In the study we presented at Morning Show Boot Camp (1000 morning show listeners 18-49 across all PPM markets), we wanted to get an idea of what kind of morning show people were looking for given the unusual nature of 2020. Even in “normal times,” we know a portion of morning radio listeners are looking…
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