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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
This week’s post comes from Mike O’Connor, marketing guru at NuVoodoo: The COVID-19 Outbreak has upended your listeners’ lifestyles and very likely their terrestrial radio listening along with it. As a service to our friends in the industry we love, we’re putting actionable intel into your hands as fast as possible, to help you stay…
Read MoreYou’ve probably seen the meme detailing the sacrifice we must all make, akin to our grandparents’: But Radio doesn’t get that luxury. There is no “sitting on the couch” version of adjusting to this new (hopefully temporary) normal. Over the years, Radio has struggled to defend what were once key footholds: TV news shows supplanted…
Read MoreNuVoodoo started tracking concern levels regarding the novel coronavirus pandemic on Monday, March 9. We’re collecting interviews nationwide among 16-54 year-olds at the rate of about 3,000 per day. During this time, we’ve watched the percentage who are “extremely concerned” grow from 14% when we started on March 9 to 36% as I’m typing this…
Read MoreWhile the second installment of our spring webinar series, 2020: New Technology & A New Way to Play the Ratings Game, launches on Monday, March 16 (register at nuvoodoo.com/webinars), the more urgent thing on minds around the world is the COVID-19 Coronavirus. In a now on-going nationwide study, NuVoodoo is tracking concern about the spread…
Read MoreAs the situation with COVID-19 evolves, Radio’s role is even more important than usual. In an effort to keep the industry informed, NuVoodoo will be tracking both the awareness and concern of Americans, and their usage and dependence on media — especially radio — during this unusual time. NuVoodoo will be generating thousands of interviews over the…
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