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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
Confronting the uncertainty of the months ahead is critical to radio’s survival. This fall, advertisers and agencies will grow increasingly selective about who “gets on the buy,” and the pressure to deliver ratings will be intense. At the same time, managers and programmers will be faced with budget constraints and fewer resources to get the…
Read MoreOn the positive side, we’re seeing the lowest levels of extreme concern about the coronavirus in our on-going NuVoodoo tracking that we’ve seen since mid-March. The three-day snapshot shown here from June 8-11 puts extreme concern at just 32% overall – though as high as 48% in the Northeast and as low as 22% in…
Read MoreOn the positive side, we’re seeing the lowest levels of extreme concern about the coronavirus in our on-going NuVoodoo tracking that we’ve seen since mid-March. The three-day snapshot shown here from June 8-11 puts extreme concern at just 32% overall – though as high as 48% in the Northeast and as low as 22% in…
Read MoreExtreme concern about the coronavirus has backed off its 50% highs seen in April and May and is now hovering around 35% – and should continue to decline, absent new outbreaks. And now the nation is gripped with new concerns arising from protests in the wake of the killing of George Floyd. A two-day sample…
Read MoreToday’s jobs report from the Bureau of Labor Statistics is a very hopeful sign for radio. Wall Street analysts had expected a decline of 8.3 million jobs and anticipated an unemployment level 19.5% for the month of May. Instead, nonfarm payrolls actually rose by 2.5 million and the unemployment rate fell to 13.3%. Much of…
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