Articles
NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
During our session at Morning Show Boot Camp last week, we were asked what advice we have for morning talent. Carolyn and I answered off the cuff, but thought we’d take this opportunity to write a complete answer to the question, “What are the most important things morning shows should be doing today?” Stay relevant…
Read MoreMorning Show Boot Camp happens on Wednesday and Thursday this week, though no one’s getting on a flight or planning to check into a hotel. Happily, there’ll be no catered food involved. Sadly, there’ll be no happy hour to raise a glass while catching up with old friends. Welcome to the virtual conference foretold in…
Read MoreThere’s simply been nothing “normal” to discuss about much of anything since the middle of March. When we were asked to present at this year’s virtual Morning Show Boot Camp, which happens next week (9/23-24), our brains immediately went to trying to put some quantitative numbers behind the anecdotes that swarm around discussions of morning…
Read MoreBack during the introduction of PPM (when it was a partnership between Arbitron and Nielsen), some of us fretted about quarter hours that could be lost because of headphone listening. Arbitron assured us that panelists would just have to use a dongle to connect their audio source to the meter and then plug their headphones…
Read MoreNuVoodoo Consumer Insights is live and ready. It’s a sales-focused research solution that collects local samples quickly in markets of all sizes to help get meetings and close deals with prospective advertisers. Our research operations team sets up the output in a custom dashboard with presentation-ready results: as the sample fills up, you can literally…
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