Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

How’s Your Contest IQ?

By Leigh Jacobs

We asked, “Which of these sources would you expect to be good at helping you discover music you do not know, but fits your taste?”

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NuVoodoo Webinar 1: Last Chance – Smart Speakers and Smart Marketing

By Leigh Jacobs

Meanwhile, we’re putting in the finishing touches on the second webinar in our series, the NuVoodoo 2019 Contesting Guide. This webinar will also deliver fresh data from our most recent Ratings Prospects Study fielded in January. But this time, we’ll be drilling down on contest prizes, contest mechanisms, the information to ask for in contest entries and perceptions that radio station contests are fake.

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Boom: Tens of Millions of Quarter Hours on Echo Every Month

By Leigh Jacobs

Amazon’s VP of Music, Steve Boom, was on a panel at last week’s CRS, and said, “Tens of millions of hours of terrestrial radio is being listened to on Echo every month. We just brought radio into the home.”

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Problems Getting Smart Speakers to Play a Radio Station?

By Leigh Jacobs

A prime placement for Smart Speakers is turning out to be the bedroom. Because of the ubiquity of the clock radio, the bedroom was home turf for radio once upon a time. But clock radios are now about as common as rotary phones.

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First Look at Ratings Prospects Study XIII: Reserve Your Spot Today

By Leigh Jacobs

We’ve dived deep to gather new information to help stations program and promote effectively for 2019 and beyond.

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