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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
Last week’s NAB/RAB Radio Show in Dallas had many signs that radio is thinking differently about its future – which is, of course, a good thing. Around the atria at the Anatole we heard lots of talk about podcasts, Smart Speakers, new personalities and a renewed focus on compelling programming. Inevitably, however, talk returned to…
Read MoreWe’ve shown data from our NuVoodoo Ratings Prospects Study 14 from June placing Smart Speaker adoption at 2 in 3 among likely ratings participants. We’ve shown that over half of the Smart-Speaker-owning respondents have a unit in the bedroom. This is a mammoth opportunity for radio. Radio lost its beachhead in the bedroom years ago…
Read MoreOur latest free webinar, The NuVoodoo Fall 2019 Contesting and Marketing Guide, finishes up this Tuesday and Wednesday, September 17 & 18. Register now at nuvoodoo.com/webinars to get contesting best practices, the Social Media platforms your station needs, the best contest packaging opportunities, who thinks radio contests are rigged (and what you can do about…
Read MoreOur latest free webinar, The NuVoodoo Fall 2019 Contesting and Marketing Guide, debuts this Wednesday, September 11. Register now at nuvoodoo.com/webinars because this one’s jam-packed: A review of contesting best practices from the NuVoodoo playbook. What the key advantages of FM are among different format constituencies. The Social Media platforms that your station needs for…
Read MoreWe’re just a week away from The NuVoodoo Fall 2019 Contesting and Marketing Guide. It’s our latest free webinar, debuting on Wednesday, September 11. You’ll find registration links for any of three sessions of this new webinar at nuvoodoo.com/webinars. We’ll be diving deep into all things related to contests, promotion and marketing. You can pick…
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